America's Whey Pioneer Designer Whey® Celebrates its 20th Anniversary
LOS ANGELES, Sept. 12, 2013 /PRNewswire/ -- Pioneer and innovator of America's favorite premium whey products, Designer Whey®, is celebrating its 20th anniversary with giveaways and more!
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Over the past two decades, Designer Whey has been a leader in cutting edge nutrition. From creating the whey protein powder category back in 1993 to more recent innovations with the launch of Designer Whey Sustained Energy, a natural, stimulant-free smoothie mix; to certifying its entire portfolio of protein products Gluten-Free, Designer Whey continues to roll out solution-based products to support the needs of today's consumers.
Designer Whey's web-based protein calculator is another example of how the brand seeks to deliver solutions. Based on a person's weight, gender, activity level and fitness motivation, the calculator helps consumers decipher which and how much protein they need, suggests a meal plan, and provides a customized workout program. The site designerwhey.com/proteincalculator also helps answer many common myths about various proteins.
The 20th anniversary celebration starts September 12th with the giveaway of free 20th anniversary temporary tattoos at http://designerwhey.com/20th/ and a Twitter chat at 9pm ET/6pm PT. Designer Whey will randomly give away one-year supplies of it's products to fans who post a picture of themselves with their 20th anniversary tattoo, through October 4th.
Ten influential fitness bloggers will also share stories of their fitness journeys, and success with and love of Designer Whey at www.designerwhey.com. Each blogger will also give away a year supply of Designer Whey to fans. Follow their blogs, posts, and tweets for a chance to win with celebrity trainers and fitness experts: Larysa DiDio, Jody Goldenfield, Bonnie Pfiester, Franklin Antonin, Lee Hersh, Heather Hesington, Laura Hall, Lindsay Cotter, Lindsay Itzkowitz, and Kathleen Uhran.
Celebrate twenty years of health excellence with the perfect foundation for a nutritious, protein-packed, and delicious smoothie. At only 100 good-for-you calories™, Designer Whey's 100% premium whey is naturally flavored and sweetened – and now certified gluten-free!
Visit designerwhey.com for giveaways, recipes, and expert advice in nutrition and fitness and to sign-up for monthly newsletters.
ABOUT DESIGNER PROTEIN LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste. Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance. Designer Whey also offers ready to drink protein shakes and nutrition bars that carry on the brand's tradition of great tasting, lower calorie, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product. For more information visit www.designerwhey.com.
ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey's 'building blocks' also known as 'the essential amino acids' are vital to recovery and performance.
Contact:
Melissa Gibson, Krupa Consulting
Email
(323) 656-6995
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SOURCE Designer Whey
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