Amerlux Establishes Energy Services Group; Appoints Paul Ravenelle Regional Director of Sales

FAIRFIELD, N.J., Jan. 18, 2012 /PRNewswire/ -- Developed as a turnkey program that helps retail customers dramatically reduce energy consumption and costs while updating their lighting programs, Amerlux has established an Energy Services Group. Amerlux, a leader of task-specific, energy-efficient lighting solutions for the retail, supermarket, commercial and hospitality markets, has appointed Paul Ravenelle Regional Director of Sales, to head-up the group.

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Amerlux Energy Services, which was developed for retail customers such as supermarkets and national chains, enables specialists to conduct physical audits of their lighting plan and create a benchmark that identifies fixtures, lamping and wattages used. Using delta calculations, a complete energy efficient lighting plan and layout is created featuring Energy Star® rated commercial lighting fixtures that are retrofitted on existing tracks. New luminaires offer comparable light levels and beam performance, with significantly lower wattages and reductions in energy costs and maintenance.  After managing the specification, delivery and installation of new energy efficient fixtures, Amerlux submits all paperwork to utility companies; oversees communications, pre- and post-installation audits; and determines all incentives, and if customers assign incentives to Amerlux, the company will assume all incentive payment risk from the utilities.

"The establishment of our new Energy Services Group is part of our overall strategic plan to further support our retail customers with innovative lighting solutions," stated Frank P. Diassi, Chairman and Founder of Amerlux. "This new service reduces energy expenditures associated with accent lighting by 50-70 percent and replaces older conventional lighting with the latest energy efficient technology for at least a decade by implementing our 10 year warranty."

Within the past 90 days, Amerlux has already worked with one grocery retailer, pinpointing 150 store locations for retrofits and working with a dozen different utilities to earn incentives totaling over $2.5 million and toplined their lighting budget by 650 percent to fully equip their stores with brand-new energy efficient lighting. The entire retail banner was completely retrofitted with updated lighting technology.

"By leveraging the existing infrastructures of each store, we replace old fixtures with new state-of-the-art, energy efficient luminaires," says Chuck Campagna, CEO and President of Amerlux.  "Paul and the Energy Services team help customers discover the best formula to gain energy incentives and expand their cost benefits model to get projects done."

Amerlux used its Energy Star® rated Contour LED lighting system to take a different approach to providing crisp, warm light ideally suited for use in accent and display spaces. While they provide the long life and efficiency retailers and commercial end-users have long sought to control maintenance and operating costs, the fixtures were designed to do so with an eye toward being fashionable – and efficient – in their own right. Contour offers LED clusters with color temperatures of 2700K, 3000K 3500K and 4000K CCT, while delivering high outputs up to 1300 lumens and a strong 92 CRI (color rendering index) at 12 to 40 watts.

Prior to joining Amerlux, Mr. Ravenelle most recently served as Executive Vice President of Operations for Performance Consulting Group, Director of Business Development for Fiberstars/Energy Focus, Regional Director of Business Development for Ameresco, and Regional Director for Noresco.

"Re-lamping is eliminated for 10 years and customers receive new 'as-built' documents that precisely identify all of the new lighting equipment in each and every store," Mr. Campagna continued. "By assuming the risk and responsibility of the retailer's incentive program, we deliver a quick, efficient payback that allows customers to push their budget constraints and completely upgrade their lighting plan with LED technologies."

About Amerlux LLC

Amerlux speaks the language of light for design and construction professionals around the world by manufacturing a broad array of optically superior, energy efficient lighting solutions for the retail, supermarket, hospitality, commercial and outdoor lighting markets.  The company has set the standard for clean design, dependable service and superior performance that results in a more compelling and effective visual environment. Amerlux products and services include track lighting, recessed downlighting and multiples, pendants, linear fluorescents, and custom lighting systems, as well as support for energy reduction plans that can be used as a guide to state, city and local utility programs for maximum energy savings and utility incentives.  The company's domestic and international clients receive the support of Amerlux's highly trained specification sales force, as well as expert service from initial design to on-time delivery made possible by strategically located manufacturing, warehousing and shipping locations.

SOURCE Amerlux LLC