AMEs Declare Zimmerman Advertising Best in North America!

FT. LAUDERDALE, Fla., Jan. 28, 2011 /PRNewswire/ -- All awards are not created equal.  At least not in the eyes of Zimmerman Advertising – an agency with a history of shunning awards.  For them, it's all about what the award stands for.  And in the case of the 2011 AME Awards for Advertising & Marketing Effectiveness, it's all about results.  That's why Zimmerman Advertising is proud to accept the Platinum Trophy for Lane Bryant's "Not What Mom Had in Mind" campaign, recognizing it as the very best in North America.

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The International AME Awards for Advertising & Marketing Effectiveness include entries from over thirty countries.  Since 1993, the competition has honored award-winning campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems.  Winners are selected by a GrandJury® of marketers, planners and creatives from around the world.  It's the only global forum that recognizes the effectiveness, as well as the creativity of advertising and marketing – a basic principle on which Zimmerman Advertising was founded.

"Awards usually reward the subjectivity of the creative without any regard to the objective impact the work has on the business – like sales, share and profitability," pointed out Jordan Zimmerman, founder and chairman of Zimmerman Advertising.  "But, while reviewing the AME guidelines, I felt as though it was written for us.  Based on the recognition, it sounds like I was right.  Finally, a results-driven award that I'm proud to accept."

AME Award-winning work lives longer than any actual campaign.  In Lane Bryant's case, the controversial ad featuring a buxom, plus-sized model in her bra and panties spawned a deluge of free publicity.  The video was linked to hundreds of news stories and blogs, garnering more than 2.3 million views in just one week, and making it the number one viral video in the country.  The idea was, sexy doesn't just come in one size – and America responded in a big way.

"We knew that this campaign would resonate with America, we just never could have guessed how much," added Zimmerman.   "But, we're not just pushing for brand awareness here, we're pushing to trigger a change in buying behavior, building motivation to shop AND buy.  We want to see that profitable shift in market share for our clients."

Additionally, the AME Awards serve as an opportunity to provide Zimmerman Advertising with additional exposure for their Lane Bryant campaign.  The trophy stands as proof that the agency can and will deliver for their clients.

"At Zimmerman we've always focused on the outcome of our work, rather than the output of our work.  And what an outcome this was," said Zimmerman.  "We are exceptionally proud of the award, but prouder still of the value that it has for Lane Bryant."

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.  To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

SOURCE Zimmerman Advertising