SALT LAKE CITY, Utah, Jan. 22 /PRNewswire/ -- The Advertising & Marketing International Network (AMIN) will hold its first Social Media Summit at Little America Hotel in Salt Lake City January 24–26. AMIN members are 44 independently owned advertising agencies from around the globe.
Throughout the two-day summit, 14 member agencies will present current case studies featuring social media successes with new product launches; share tips on reaching bloggers, repurposing content, and growing online fan bases; and discuss effective analysis and tracking strategies.
In addition, the association will unveil its new social networking site designed to encourage easy, efficient collaboration among the membership (www.aminworldwide.com).
"Given tough economic times that have limited the potential for face-to-face meetings, more and more collaboration is being done online in today's business world. The new AMIN Web site reflects this growing trend, and it is going to be an invaluable tool for our membership," said Bill Coontz, president of AMIN Worldwide.
Using a platform similar to Facebook and other popular social media sites, the AMIN Web site was designed and developed by Biggs|Gilmore, an AMIN member agency based in Kalamazoo, Mich. The site provides AMIN members with a place to share resources, discuss issues, and connect on common advertising and agency topics, Coontz said.
AMIN Worldwide is a global alliance of independently owned advertising agencies growing through collaboration. Formed in 1932 AMIN works to help its members learn how to adapt to the ever-changing landscape of advertising through trusted member-to-member communication, consumer data, conferences, and a collaborative Web site.
SOURCE AMIN Worldwide