Amobee Acquires AdJitsu, Leading 3D Mobile Advertising Business

AdJitsu's 3D technology and product suite to enhance Amobee's leadership in delivering immersive mobile ads globally

May 08, 2012, 06:00 ET from Amobee

REDWOOD CITY, Calif. and PALO ALTO, Calif., May 8, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, today announced the acquisition of AdJitsu. With this acquisition, Amobee will leverage AdJitsu's cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris.



With AdJitsu's technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers' products with unmatched interactivity, speed and animation. Furthermore, AdJitsu's technology has the unique ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.

See video of Amobee 3D mobile ad technology:

"Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand," said Trevor Healy, Amobee CEO. "With AdJitsu's advanced 3D technology, Amobee's mobile ad campaigns feel like mini apps that mobile users look forward to receiving."

"AdJitsu's exponential business success in the global market demonstrates the value of full-featured experiential advertising," said Soujanya Bhumkar, CEO of Cooliris. "We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide."

About Amobee

[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.

About AdJitsu

AdJitsu, a standalone business unit created by Cooliris in 2011, believes that advertisements should be fast, fun, beautiful, and as full-featured as the best mobile apps. AdJitsu ads enable mobile consumers to touch, feel and experience products and services through immersive 3D mobile display ads. The AdJitsu platform provides ad networks and creative agencies with tools to create and serve beautiful ads that drive engagement, brand recognition and higher revenues for publishers. Headquartered in Palo Alto, AdJitsu is backed by Cooliris, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom's T-Venture. For more information, visit