Amobee to Fuel Global Mobile Advertising for AppsFuel, Mobile Internet App Store

AppsFuel to use Amobee PULSE platforms to monetize mobile inventory and advertise to end-users across the globe

Feb 27, 2013, 04:00 ET from Amobee

MILAN, and REDWOOD CITY, Calif., Feb. 27, 2013 /PRNewswire/ -- Amobee, the company defining mobile advertising, and AppsFuel, the mobile internet app store featuring top quality HTML5 apps, today announce their partnership to monetize worldwide AppsFuel app inventory with Amobee PULSE for Publishers. Amobee will also serve as AppsFuel's mobile advertising agency partner to promote AppsFuel to end-users across the globe via Amobee PULSE for Advertisers.

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AppsFuel, an independent initiative backed by Buongiorno (a wholly-owned subsidiary of NTT DOCOMO), is utilizing Amobee's industry-leading mobile advertising platform, PULSE for Publishers to monetize direct and remnant mobile app inventory. Using Amobee PULSE for Publishers, AppsFuel developers can generate the highest yielding revenue for their application impressions by serving the most relevant, contextual ads. Additionally, Amobee is the exclusive mobile advertising agency for AppsFuel. Using Amobee PULSE for Advertisers, AppsFuel can leverage 80+ ad networks to get the best results for their mobile ad campaigns.

"AppsFuel's mission is to create a profitable ecosystem for mobile HTML5 developers, and we are ensuring this with carrier billing and now with the possibility of additional revenues via mobile advertising," said Fernando Gonzalez Mesones, Head of AppsFuel. "We chose Amobee because they have the most comprehensive, advanced mobile advertising solution for both publishers and advertisers on a global scale."

"We are in a unique position to work with AppsFuel both as a mobile publisher and advertiser partner," said Trevor Healy, CEO of Amobee. "AppsFuel developers will generate higher premiums for their mobile inventory, and together, we will undoubtedly make AppsFuel the top destination for the hottest apps on the market."

About AppsFuel
AppsFuel is a mobile internet app store featuring only top quality HTML5 apps. AppsFuel is device and OS independent. When discovering apps on AppsFuel, users can browse a rich and curated offer, read reviews, find their favourite apps and share them on social media, knowing all their friends can use them, because AppsFuel apps work on any smartphone. For developers, AppsFuel is an open and simple marketplace for distribution of mobile web applications and monetization via carrier billing, an exclusive feature of AppsFuel. By joining AppsFuel, developers will enjoy an unprecedented direct connection to their customers, no approval process and always providing them the latest version, as well as the flexible payment options of carrier billing. What's more, the "write once, deploy everywhere" nature of the platform reduces the cost of creating, versioning and maintaining applications. AppsFuel is an independent initiative backed by Buongiorno, a wholly-owned subsidiary of NTT DOCOMO. 

For more information about AppsFuel, please visit

About Amobee
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.