PARSIPPANY, N.J., Feb. 10, 2017 /PRNewswire/ -- Amopé™ (www.amope.com), premium women's Footcare brand in the USA, announced today that its GelActiv™ Insoles and Inserts were voted 2017 Product of the Year winner in the Footcare category. Based on a survey of 40,000 American shoppers, the award is the official result of the largest consumer survey on product innovation performed by global market research agency, Kantar TNS.
The official announcement was made at the 2017 Product of the Year Awards, held Thursday, February 9, in New York City at the Edison Ballroom.
"Love the way your shoes look but hate the way they feel? We've all been there – but now there's a solution," said Molly Joyce, Brand Manager at RB, producer of Amopé. "With new GelActiv technology, Amopé Insoles & Inserts are virtually invisible, but provide hours of dependable comfort. We are excited to receive this award, which recognizes the commitment that Amopé continues to make in footcare innovation."
Powered by soft, elastic GelActiv technology, Amopé GelActiv Insoles & Inserts relieve pressure on sensitive parts of the foot, with a non-slip adhesive to keep them firmly in place. The ultra-slim and transparent design makes them nearly invisible, so no one will know you're wearing them. Each pair of Amopé GelActiv Insoles & Inserts can be reused and moved between similar shoe styles.
Amopé GelActiv products are available in the following varieties:
Amopé GelActiv Insoles
- Everyday Heels – Perfect for go-to, reliable pairs of heels; relieves pressure off the ball of the foot with extra cushioning, and provides arch support
- Extreme Heels –Ultra-soft gel arch relieves pressure off ball of foot and provides extra cushioning for sky-high stilettos
- Flat Shoes – Achieve all day comfort with extra cushioning under the heels of your flat shoes and boots
- Open Shoes – Extra-slim and discreet design made specifically for open shoes and sandals
Amopé GelActiv Inserts
- Ultra Slim Ball of Foot Cushions – Features an ultra-thin design that won't crowd toes and provides extra cushioning to the balls of feet to prevent discomfort
- Also available in Invisible Gel Heel Protectors, Invisible Gel Heel Cushions, and Invisible Gel Sensitive Spots
Amopé GelActiv products are available for the average suggested retail price of $9.99 for Insoles and $6.99 for Inserts. Amopé products are available at drugstores and retailers nationwide including Target, Walmart, Walgreens, Rite Aid, and amazon.com.
Love Every Step with Amopé™
Amopé™ is a premium footcare and beauty brand with a range of products meant to support the health and beauty of women's feet. Amopé means "love my feet" in Portuguese and was created from the idea that beauty and skin care shouldn't stop at the ankles. Our premium products include the Amopé Pedi Perfect™ Electronic Foot File, available with Diamond Crystals and in Wet & Dry Rechargeable versions; GelActiv ™ Insoles & Inserts, the Electronic Nail Care System; and Pedi Perfect™ Extra Rich Skin Recovery Cream and Daily Moisturizer to keep feet feeling soft and smooth.
RB*, producer of Amopé™ products, is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.
For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies.
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