Amope™ To Get Women "Glass-Slipper" Ready With Pedicures At Grand Central Terminal On March 5, 2015

PARSIPPANY, N.J., March 2, 2015 /PRNewswire/ -- As part of its mission of beautifully smooth feet for all women, premium footcare line Amope™ is taking on New York, partnering with supermodel and "The Fab Life" co-host Chrissy Teigen to give Grand Central Terminal a makeover, turning it into a fairytale-inspired pedicure station.

On Thursday, March 5, from 2:00 – 7:00 p.m., Teigen will join a fleet of Amope^TM "footmen" at Grand Central's Vanderbilt Hall and show women how to get their feet glass-slipper ready ahead of spring and sandal season. Commuters will be invited to sit atop thrones and receive complimentary pedicures with the new Amope^TM Pedi Perfect^TM , an at-home electronic foot file now available in the United States.

At the event, Teigen will don a custom pair of "glass-slipper" inspired Swarovski crystal shoes which she collaborated with House of Face designer Aryana Potter to create.

"People think of supermodels as princesses, but what they don't know is that our feet take a serious beating," said Teigen. "The Amope™ Pedi Perfect™ has become a staple in my beauty regimen and is my secret weapon to achieving soft and beautiful feet all year round."

The Amope™ range of footcare products were created with the idea that beauty and skin care shouldn't stop at the ankles. With its roller surface, the Pedi Perfect^TM gently removes tough, hardened skin while softening the soles of feet, revealing silky smooth skin underneath. When it comes to getting ready for spring and summer sandal season, the Pedi Perfect^TM is like a magic wand for feet.

Features and Benefits

• Exfoliates quickly and easily

• Ergonomically shaped head for easy handling

• Microabrasive particles on roller surface work to gently remove dead skin

• Contains no sharp blades for safe use

"As Chrissy embraces life and is always ready to dive in feet first, she is the perfect person to show how footcare helps radiate confidence from head to toe," said Kavitha Sekhar, Senior Brand Manager at RB. "On March 5th at Grand Central Terminal, Amope™ is equipping women with the tools to extend their pedicures and spa treatments. It's whole new spin on 'happily ever after.'"

The Amope Pedi Perfect Electronic Foot File is available for a suggested retail price of $36.87-$49.99 at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon, BJ's and Drugstore.com nationwide.

Each kit includes: Amope™ Pedi Perfect™ electronic foot file and four AA batteries. One roller head is included with the starter kit.  Additional Amope™ Pedi Perfect™ electronic pedicure foot file two-count refills ($14.99-$17.99) are available separately.

For more information, visit Amope.com, or find Amope on Facebook or YouTube.

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market areas and 57% from its developed market area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fueled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success.

For more information visit www.rb.com.

Photo - http://photos.prnewswire.com/prnh/20150228/178550

SOURCE Amope

Related Links

http://www.Amope.com