Amora Announces New Visual Brand Identity and Notable Milestones
The Premium Subscription-Based Coffee and Tea Brand Unveils New Website and Logo as the Company Continues its Growth
NEW YORK, March 13, 2018 /PRNewswire/ -- Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the United States for over six years, today announced a new brand image, as well as several key growth milestones. As Amora continues to grow and evolve, the new website and brand image will allow for greater engagement with customers and those seeking a high-quality coffee subscription service.
With 80% of Americans drinking coffee, Amora identified a need for consumers to have hassle-free access to quality products. Since 2011, subscribers have been treated to the highest-grade coffee, freshly roasted to their preferences, without having to worry about waiting in long lines or how long beans sat in a store room. Following a 75% increase in customers in 2017 and strong Q1 2018, Amora intends to further evolve its leadership in the subscription market and provide greater engagement with customers.
"Through our extensive work at Fosina Marketing Group, we saw a revolutionary movement with subscription business models that we found was lacking in the food and beverage industry," said Jim Fosina, co-founder of Amora. "Amora has brought premium-grade coffee and tea to consumers nationwide for over six years, and we're looking forward to enhancing our customer experience even further through our website and image upgrades."
As Spring approaches, Amora is offering a highly limited-edition Blueberry flavored coffee exclusively for its current subscribers, while limited-roast batches last. The flavor is reserved solely for Amora's current subscribers as an exclusive benefit of membership and will not be featured on the website. The Company's coffee portfolio includes its Intenso blend, Vigorosi blend, Elegante blend and Delicata blend – all ranging from full-bodied dark roasts to classic, sweet roasts as well as Limited single origin coffees and other exquisite flavors.
"Through the past several years, Amora has roasted, hand-packed and delivered almost 3 million bags of premium, fresh coffee directly to the homes of coffee-lovers nationwide," said Marina DiDomenico, co-founder of Amora. "Our passion for fresh, high-quality coffee has been a key ingredient to our success and we are committed to continuing to offer the perfect blend of convenience, excellence and service to our customers."
To learn more about Amora, visit www.amoracoffee.com.
About Amora
Amora is a subscription-based coffee company delivering premium coffee directly to consumers across the U.S. Amora was created in 2011 to answer a distinct need – to deliver the freshest coffee money can buy, and consumers can drink. Other coffee companies' product could be months and months old before it reaches the consumer, so Amora developed a direct-to-home delivery system model where customers would enjoy coffee just days after roasting, cooling, grinding and packing, to ensure every bag is optimally fresh and delicious.
Media contact: North 6th Agency (for Amora)
416-270-6034 ext. 2001, [email protected]
SOURCE Amora
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