Amped Fitness Expands in Mesa with New West Mesa Location Featuring Its Immersive Amped Universe Experience

The new West Mesa club brings an amusement park-inspired approach to fitness, transforming one gym into eight immersive destinations built around strength, Pilates, recovery, entertainment and more

MESA, Ariz., Oct. 15, 2026 /PRNewswire/ -- Amped Fitness®, the rapidly expanding fitness brand redefining the traditional gym experience, today announced its continued expansion in Mesa with a new West Mesa location coming to 1920 W. Broadway Road.

The new club will bring Amped Universe to West Mesa, expanding Amped Fitness's presence in a market where the brand has continued to grow since opening its existing Mesa location.

But Amped Fitness's newest generation of clubs is designed to do more than add another place to work out.

Amped Universe reimagines the traditional health club as a collection of eight immersive fitness worlds, borrowing principles from the experience design of amusement parks, resorts and entertainment destinations to make fitness feel more exploratory, emotional and memorable.

Instead of presenting members with one enormous gym floor where every area feels largely the same, Amped Fitness gives different experiences their own architecture, atmosphere and identity.

Members move through dedicated portals that can take them from an ancient Roman colosseum to Brooklyn, from Bali to South Beach, and even from Earth to the moon — all during the same visit.

"We think fitness should have a sense of discovery," said Travis LaBazzo, Founder and CEO of Amped Fitness. "Think about what makes an amusement park or great destination exciting. You don't walk into one giant attraction. There are completely different worlds to explore, and every one makes you feel something different. Amped Universe applies that philosophy to fitness."

THE AMUSEMENT PARK PRINCIPLE, REIMAGINED FOR FITNESS

Amped Fitness's approach isn't about inserting entertainment into a gym for spectacle.

It is about applying the psychology of destination entertainment to an industry traditionally built around rows of equipment.

Great amusement parks use transitions, environments, anticipation and storytelling to make people curious about what is around the next corner. Amped Universe uses many of those same principles to encourage members to move throughout the club and experience fitness differently depending on their goals and mood.

The attraction itself remains fitness.

"We don't want design competing with the workout. We want it making the workout better," LaBazzo said. "Every environment has a purpose. You should feel powerful when you enter the Arena, calm when you enter Lunar Escape, focused when you enter a Studio Suite and like you've completely changed environments when you step into Aura Pilates."

EIGHT WORLDS. EIGHT DIFFERENT EXPERIENCES.

The West Mesa location will bring together Amped Fitness's eight signature destinations:

Amped Arena — Power
An ancient Roman colosseum-inspired strength destination surrounded by monumental architecture and larger-than-life Greek and Roman gods.

The Babe Cave® — Confidence
Amped Fitness's women-only training destination, entered by the Brooklyn Bridge and designed to create a powerful environment for women to train with confidence.

Aura Pilates — Control
A Bali-inspired Reformer Pilates destination pairing professionally instructed classes with a serene, resort-like environment.

South Peach — Playfulness
A South Beach-inspired glute and lower-body destination built around the color, energy and personality of Miami.

Lunar Escape — Mindfulness
A celestial destination designed for meditation, stretching, breathwork and intentional movement, transporting members from the gym floor to the moon.

Azura Cove — Recovery
A restorative wellness destination designed around recovery and giving members a place to reset after training.

Sweat Cinema — Entertainment
A theater-style cardio experience where members can run, ride or climb while entertainment fills the big screen.

Studio Suites — Focus
Private, flexible rooms that can be used for individual workouts, stretching, virtual fitness, meetings, content creation and more.

The experience allows a single member to move from serious strength training to Reformer Pilates, mindfulness, cardio entertainment and recovery without leaving the club.

A GYM BUILT TO BE EXPLORED

The West Mesa club represents the latest evolution of Amped Fitness's Experience-Design philosophy.

The idea is deliberately different from the traditional model of adding individual amenities onto an otherwise conventional gym.

Amped Fitness instead designs the club as one connected journey.

Transitions matter. Entrances matter. Lighting, architecture, sound and environment matter. Different destinations are intended to produce different emotional responses while serving a functional fitness purpose.

"We've spent decades as an industry improving machines, programming and amenities," LaBazzo said. "Those things are incredibly important, but we also started asking a different question: how should going to the gym actually feel?"

The answer became Amped Universe.

Amped Fitness believes the model sits at the convergence of several categories that consumers increasingly experience separately: big-box fitness, boutique studios, wellness and recovery concepts, hospitality and immersive entertainment.

West Mesa will bring those ideas together inside one accessible fitness membership.

DEMOCRATIZING EXPERIENTIAL FITNESS

Accessibility remains central to the model.

Specialized fitness experiences such as Reformer Pilates and recovery have traditionally required separate memberships that can collectively cost hundreds of dollars each month.

Amped Fitness's approach is to put those experiences alongside a full-scale strength and cardio gym rather than requiring members to choose between them.

"Our mission is to democratize experiential fitness," LaBazzo said. "Now we're taking that a step further and democratizing experiential fitness. Great design, Reformer Pilates, serious equipment, recovery and memorable experiences shouldn't be reserved for luxury clubs or multiple expensive memberships."

The West Mesa location will be located at:

1920 W. Broadway Road
Mesa, AZ 85202

Additional details regarding the club's opening date, membership options and presale will be announced soon.

"We already know Mesa responds to Amped Fitness," LaBazzo said. "West Mesa gives us the opportunity to take what we've learned, bring the next evolution of the brand to another part of the community and build a place people are genuinely excited to explore."

About Amped Fitness

Amped Fitness® is a rapidly expanding Experience-Design fitness brand built around immersive training destinations, premium amenities and community-focused experiences. With signature destinations including Amped Arena, The Babe Cave®, Aura Pilates, South Peach, Lunar Escape, Azura Cove, Sweat Cinema and Studio Suites, the brand is transporting members and redefining what a gym should feel like. For more information, visit www.ampedfitness.com.

Media Contact:
Katie Snyder
Senior Account Manager
Pitch Public Relations
[email protected]
480-286-2411

SOURCE Amped Fitness