SEATTLE, March 27, 2018 /PRNewswire/ -- Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible.
Unveiled during this year's Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic audience clusters based on existing behavioral and profile data, audience segments, and existing machine learning models from enterprise marketing cloud data ecosystems, including Adobe, Salesforce, and Oracle. This unmatched capability allows brands to truly understand their customer and deliver relevant, individualized interactions across every medium.
Despite the exponential growth of customer data and large-scale investment in marketing infrastructure, major brands still struggle to understand and connect with consumers as individuals. According to the Forrester study, "The Machine on Your Team: How Marketers Are Adapting in the Age of AI," 63% of enterprise marketers still have more data than they know what to do with.
While traditional marketing tools have fallen short in building meaningful relationships with customers, AI Marketing thrives. Launched with AI at the core and used by customer-obsessed brands like Sprint, TaxAct, and Virgin Mobile, Amplero's AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve to deliver experiences where customers feel heard, known, and understood.
"Today's consumers demand meaningful, individualized interactions across every channel—or they'll take their business elsewhere," said Amplero Founder and Chief Scientist Olly Downs, PhD. "Integrating with our customers' existing marketing cloud investments, Amplero gives marketers the ability to continuously optimize every interaction against the key business metrics that underlie long-term customer relationships."
Although 84 percent of marketers are planning to adopt or expand AIM solutions in 2018, many remain unclear on alignment with existing tools and strategies.
"Amplero's ability to automatically adapt to changes in behavior and market conditions based on customer data makes this a powerful addition to any experience-focused marketing executive's martech stack in 2018," said Amplero Chief Revenue Officer Sam Weber.
Amplero lets brands be human again.
Despite exponential data growth, major companies still fail to understand individual consumers. But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives, enabling today's brands to build lasting customer relationships at a scale not humanly possible.
Launched with AI at the core, Amplero's award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve.
Founded by machine learning pioneer, Olly Downs, PhD, Amplero was named to the "Top 5 Most-Promising AI Startups" by VentureBeat and "CB Insights AI 100" featured in Fortune.
To learn more, visit www.amplero.com.