As the former CEO for Pandora Media and aQuantive, McAndrews brings strategic knowledge of digital media and technology startups. McCorkle, a digital marketing pioneer and former Salesforce Marketing Cloud CEO, touts extensive CRM and IT management experience. Together, they will guide Amplero's executive team through their rapid growth -- planning to double the size of the company within the next year to meet the increasing demand for artificial intelligence marketing (AIM) technologies. This comes at a pivotal time as 80 percent of marketing leaders say that AI will "revolutionize" marketing by 2020.
"We enthusiastically welcome Scott and Brian to our board of directors," said Olly Downs, PhD, CEO of Amplero. "We will rely on their vast experience leading innovative AdTech and MarTech companies, like aQuantive and Salesforce Marketing Cloud/ExactTarget, as we grow our company and help the world's largest consumer brands re-imagine marketing by applying AI at the core of the modern marketing stack."
Brian McAndrews has more than 25 years' experience leading digital media and technology companies, most recently as CEO, president, and chairman of Pandora Media, the internet radio company known for its song recommendations engine that is built on machine learning. Previously, McAndrews served as CEO and president of aQuantive, Inc., a digital marketing and AdTech company that specialized in ad targeting, which was acquired by Microsoft in 2007. At Microsoft, he served as senior vice president of advertiser and publisher solutions before joining Madrona Venture Group as a venture partner. From 1990 to 1999, McAndrews held positions of increasing responsibility at ABC, Inc., leaving as executive vice president and general manager of ABC Sports.
"In the marketing space, artificial intelligence is not just a "nice-to-have," but a true business imperative. Today's consumer enterprises have more data available than ever before. While that creates tremendous opportunity, it also adds incredible complexity as targeting and segmentation grows quickly beyond human scale," said McAndrews. "Amplero has a unique approach, centering AI at the core of their platform to assist marketers to solve this problem. I welcome the opportunity to be a part of this journey with the Amplero team."
With new offerings like Einstein, Watson, and Sensei, today's marketing clouds are adding AI capabilities for narrow use cases in order to improve marketing performance. Tied to legacy architectures, most marketing clouds are forced to rapidly grow their data science teams in order to bolt artificial intelligence onto their marketing platforms.
"Amplero is bucking the 'hire the most data scientists' trend. Instead, they have applied auto-machine learning and multi-armed bandit experimentation at the very core of the marketing stack," said McCorkle.
McCorkle has more than 25 years' experience leading teams at the center of emerging marketing technologies, most recently as CEO of the Salesforce Marketing Cloud. He served as president of ExactTarget (acquired by Salesforce for $2.5 billion) where he played a pivotal role in transforming an email marketing company into one of the world's largest cross-channel marketing clouds. Previously, he co-founded and was president of Mezzia, a financial services SaaS provider that was acquired by the facilities management company VFA. He was vice president of IBM's CRM product group following IBM's acquisition of Software Artistry, a CRM and IT management software company.
"At Amplero, the algorithms - not the size of the science team - scale to meet the complex and vast needs of today's modern marketer, which enables the AI to focus on optimizing broad, revenue-generating KPI's such as customer retention and lifetime value. This truly differentiates them from the others who tout AI," McCorkle adds. "I look forward to lending my marketing technology expertise and a fresh perspective to help Amplero in their quest to create a true artificial intelligence marketing industry."
McAndrews and McCorkle join the Amplero Board of Directors Peter van Oppen from Trilogy Equity Partners; Bruce Cleveland, founding partner of Wildcat Venture Partners; and Olly Downs.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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