Amtrak Sponsors National Council of La Raza Conference for Seventh Straight Year
America's Railroad® brings affordable travel ideas and engaging activities for the entire family to the annual conference
WASHINGTON, July 15, 2014 /PRNewswire/ -- For the seventh straight year, Amtrak is supporting the National Council of La Raza Annual Conference, taking place July 19–22 at the Los Angeles Convention Center.
As a co-sponsor, Amtrak will participate in the National Latino Family Expo and Gala Awards Dinner. The Amtrak booth will feature engaging and fun family activities, including a prize wheel with giveaways, photos with a model Amtrak train and a bilingual conductor. This interactive booth provides entertainment for attendees as well as an opportunity to learn about Amtrak travel.
This year, as in years past, expo attendees will also have the opportunity to participate in train trip raffles. Amtrak will raffle off one set of four tickets and two pairs of tickets each day throughout the Expo, giving attendees a chance to win round-trip travel to the Amtrak destination of their choice.
"This is one of Amtrak's most exciting partnerships," said Darlene Abubakar, Senior Director of National Advertising for Amtrak. "We understand the important connection with family and friends within the Latino community. Our partnership with NCLR helps us to educate the Latino community on the affordability of Amtrak travel and the wonderful services we offer to help keep the Latino community connected. We appreciate the partnership with NCLR, and the opportunity to engage with the Latino community."
Amtrak continues to strengthen its connection with the Latino community through many services, including Espanol.Amtrak.com, a comprehensive Spanish-language resource launched in 2006, dedicated Spanish speaking call center/reservation agents, and DescubreNorteamerica.com, a culturally-relevant conversation about travel, brought to you by Amtrak. In addition to prizes and premiums, Amtrak will also distribute a wide variety of informational collateral in English and Spanish.
About Amtrak®
Amtrak is America's Railroad®, the nation's intercity passenger rail service and its high-speed rail operator. Amtrak and its state and commuter partners move people, the economy and the nation forward. Formally known as the National Railroad Passenger Corporation, Amtrak is governed by a nine-member board of directors appointed by the President of the United States and confirmed by the U.S. Senate. Anthony R. Coscia is board chairman and Jeffrey R. Moreland is vice chairman. In FY 2013, a record 31.6 million passengers traveled on Amtrak on more than 300 daily trains — at speeds up to 150 mph (241 kph) — that connect 46 states, the District of Columbia and three Canadian Provinces. Enjoy the journey® at Amtrak.com or call 800-USA-RAIL for schedules, fares and more information. Like us on Facebook, follow us on Twitter (@Amtrak) and check out our blog at blog.amtrak.com.
About National Council of La Raza
The National Council of La Raza — the largest national Hispanic civil rights and advocacy organization in the United States — works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow along on facebook.com/Nationalcounciloflaraza and twitter.com/nclr.
SOURCE Amtrak
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