Amway Introduces ARTISTRY Escape to Paradise Colour Trend Collection

ADA, Mich., March 6, 2012 /PRNewswire/ -- This spring Amway combined the elegance of vintage beauty with the sophisticated look of a seaside paradise in its new ARTISTRY® Escape to Paradise Spring Trend Colour Collection, available starting March 1. The Escape to Paradise Collection was developed with inspiration from the sun-drenched glamour of the Italian Riviera. The collection includes two cheek and eye quads, two lip gloss duo compacts, and two eye pencils.

Escape to Paradise provides eight multi-purpose shades in Golden Glow and Fresh Radiance Cheek and Eye Quads that can be applied individually or swirled together to create an all over illuminating glow. The four eye colours in each quad are blendable, yet buildable, for increased intensity, while the cheek colours offer a subtle blush. To complete the eye look, the collection offers Island Violet and Lagoon Eye Pencils that glide on effortlessly and blend beautifully with a smudger included at one end and colour at the other.

The lip gloss duos offer luxurious shine and vitamin E nourishment to help protect lips. Two shades each are provided in the Tropical Coral and Pacific Orchid Lip Gloss Duo Compacts, which can be blended together to create a unique shimmering effect.

"We find that our beauty consumers are eager to refresh their look as spring nears. This year Amway is excited to launch the ARTISTRY Escape to Paradise Spring Trend Colour Collection, which features looks reflective of what we saw on fashion runways," comments Jori Hartwig, vice president of marketing for Amway North America.

The ARTISTRY Escape to Paradise Spring Trend Colour Collection can be purchased through an Amway Independent Business Owner and by visiting www.amway.com/artistry.

ABOUT ARTISTRY
The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.* It's also among the world's top 10 largest-selling premium cosmetic brands.* ARTISTRY is the Official Skincare and Cosmetics Provider of Miss America.

ABOUT AMWAY

Founded in 1959 and based in Ada, Michigan, Amway is one of the world's largest direct selling businesses and a member of the Alticor family of companies. Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million Independent Business Owners building their own AMWAY™ businesses. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements and ARTISTRY skincare and colour cosmetics.

With more than 20,000 employees worldwide, Alticor is privately held by the Van Andel and DeVos families, headed by Chairman Steve Van Andel and President Doug DeVos, and governed by a board of directors led by members of the two families and two outside directors. The company provides product development, manufacturing and logistics services through Access Business Group and Alticor Corporate Enterprises. Alticor reported $10.9 billion in annual sales for 2011. For more information, visit news.amway.com.

*Source Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP.

SOURCE Amway