Amway Introduces NUTRILITE Fruits & Vegetables 2GO Twist Tubes

ADA, Mich., Aug. 2, 2011 /PRNewswire/ -- NUTRILITE® is the world's No. 1 selling vitamins and dietary supplements brand*, exclusively from Amway, and has launched a new product in North America that offers a convenient way to add fruits and vegetables antioxidants into a diet anytime, anywhere - NUTRILITE Fruits & Vegetables 2GO Twist Tubes.

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NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the 9–13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube. The tubes are designed to add to a cold, 16-oz. bottle of water. NUTRILITE Fruits & Vegetables 2GO Twist Tubes may be consumed on an empty stomach or with food and have a refreshing Mango-Citrus flavor.

"Research shows that eight out of ten Americans are missing out on the health benefits of eating a diet rich in a wide variety of colorful fruits and vegetables," says Keith Randolph, Ph.D., Technology Strategist for Nutrilite. "NUTRILITE Fruits & Vegetables 2GO Twist Tubes are a simple, convenient way to increase your daily intake of antioxidants. And, of course, they're a supplement to, not a substitution for, whole fruits and veggies. Eating the real thing gives you fiber, water and other irreplaceable nutrients."

All of the vitamin A and vitamin C content of NUTRILITE Fruits & Vegetables 2GO Twist Tubes is sourced from natural ingredients and helps support:

• Healthy immune system: Contains the natural vitamin C equivalent of one mango to help boost and protect the immune system.
• Eye and skin health: Provides the natural beta carotene of one serving of carrots, beneficial for eye and skin health.

The NUTRILITE Fruits & Vegetables 2GO Twist Tubes join a family of Twist Tube products that add healthy flavor to water, including:

• The NUTRILITE Strawberry Kiwi-flavored Immunity Twist Tube is formulated with 1,000 mg vitamin C and B complex to help protect your cells, and act as an immune system booster.
• The NUTRILITE Tropical-flavored Sport Twist Tube has 80 mg of potassium to help replace what your body loses through exercise without the calories and sugar of other sports drinks.

NUTRILITE Fruits & Vegetables 2GO Twist Tubes are available exclusively through Amway Independent Business Owners or at www.amway.com/nutrilite. A box of 20 tubes has a suggested retail price of $19.99.

*Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.

About Nutrilite

NUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand*. Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X® Multivitamin, the brand's three most popular supplements in North America have completed NSF® International's Certified for Sport® program, which reduces the risk that a dietary or sports supplement contains banned substances.

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and reached $9.2 billion in fiscal 2010.

SOURCE Amway North America