Amway North America Launches NUTRILITE MEMORY BUILDER

ADA, Mich., June 30, 2011 /PRNewswire/ -- NUTRILITE®, the world's largest-selling brand of vitamins and dietary supplements, exclusively from Amway, has launched a new product in North America, NUTRILITE MEMORY BUILDER™ Supplement. While most memory-supporting supplements contain Ginkgo biloba, NUTRILITE MEMORY BUILDER contains a unique and complementary combination of standardized extracts of Ginkgo biloba and the herb Cistanche tubulosa.

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"NUTRILITE MEMORY BUILDER Supplement may benefit those who live active, busy, or stressful lifestyles and believe they've experienced a natural decline in mental strength, specifically with memory, focus, or concentration," says Keith Randolph, Ph.D., Technology Strategist for Nutrilite. "In addition to supplementation, there are other ways to support memory, including exercising regularly, getting more sleep and eating a diet rich in foods containing phytonutrients that support brain health, like apples, grapes, and oranges, and beverages such as tea."

Two Herbs are Better Than One

Research suggests that Ginkgo biloba may provide quick support for mental performance, within 4–6 hours after taking. Preliminary research shows that daily intake of 300 mg of Nutrilite's standardized Cistanche tubulosa may improve memory, focus, and recall in healthy people over a longer period of time, sustained over a period of weeks. NUTRILITE MEMORY BUILDER Supplement features both ingredients, offering benefits for memory support both over the short- and longer-term.

The Cistanche plant is native to China and has a long history of use in traditional Chinese medicine as an anti-ageing compound. Research suggests it may help support communication between brain cells by maintaining levels of important brain chemicals The Cistanche extract in NUTRILITE MEMORY BUILDER Supplement helps protect and nourish the brain by supporting optimal blood flow. It also serves as an antioxidant, helping to protect against cell damage, including damage to the brain cells.

Ginkgo biloba is well known for helping to support brain health and can help to improve blood flow to protect and nourish the brain.

The Importance of Prevention

The average person can expect to live to nearly 80 years(1), almost 30 years longer than the average life expectancy in 1910.(2) As people age beyond 70 years, they become increasingly susceptible to chronic and debilitating brain diseases, many of which can require significant medical treatment. Here in the United States, an estimated $100 billion was spent providing care for patients with dementia in 2005. That number is expected to double in 2011,(3) which is why taking preventive measures, like eating a healthy diet rich in colorful fruits and vegetables and supplementing are important.

About Nutrilite

NUTRILITE, exclusively from Amway, is the world’s largest-selling brand of vitamins and dietary supplements (based on 2010 sales). Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X® Multivitamin, the brand's three most popular supplements in North America have completed NSF® International's Certified for Sport® program, which reduces the risk that a dietary or sports supplement contains banned substances.

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and reached $9.2 billion in fiscal 2010.

(1) Minino A, Xu J, Kochanek K. Deaths: Preliminary Data, 2008. National vital statistics reports; vol 59 no 2. Hyattsville, MD: National Center for Health Statistics. Released December 9, 2010.

(2) Anderson RN, DeTurk PB. United States life tables, 1999. National vital statistics reports; vol 50 no 6. Hyattsville, Maryland: National Center for Health Statistics. 2002.

(3) Alzheimer's Association. 2010 Alzheimer's Disease Facts and Figures. Alzheimer's & Dementia: The Journal of the Alzheimer's Association. March 2010; 6:158-194.

SOURCE Amway