Amway North America Wins American Advertising Federation 2011 ADDY Awards for NUTRILITE Brand Video

ADA, Mich., May 3, 2011 /PRNewswire/ -- Amway North America has been recognized by the American Advertising Federation (AAF) District 6 for a high-energy music video to promote its NUTRILITE® Sports Nutrition products.

The "Mix It Up" video, which uses rap and humor to convey its message, won Silver ADDY® awards for both the video and the music. The production already had been recognized by the local Mid-Michigan ADDY Awards with a Gold ADDY for internet commercials, another Gold ADDY for lyrics, and the Best of Show award for interactive projects.

The honorees are Lisa Tanis, of Amway Integrated Communication Services, who produced the video, and Andy Gamm, Marketing Brand Manager, who managed the project, working in conjunction with Harvest Creative Services of Lansing, Mich. Watch the video at www.endthebonk.com and download the song and get free ringtones, or visit www.facebook.com/NutriliteUS.

"Everything we do is designed to support the Independent Business Owners who use and retail our products. ADDY Award recognition is wonderful acknowledgement that our team is creating materials that do so effectively," says Mark Nelson, Director of Health & Wellness Marketing for Amway North America.  

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world

The AAF District 6 is comprised of 16 local ad clubs representing approximately 5,000 members, including clubs from Chicago, Detroit, and Indianapolis, among other cities. The District 6 competition included 436 entries. "Mix It Up" now automatically advances to the National ADDY Competition later this month.

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and reached $9.2 billion in fiscal 2010.

SOURCE Amway