Amway Sponsors USA Pavilion at Shanghai World Expo 2010

ADA, Mich., May 5 /PRNewswire/ -- The Shanghai World Expo 2010 opened its doors May 1, and Amway is there to welcome the 70 million people who will visit during the Expo's six-month run.

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More than 192 nations and thousands of companies are participating in the event, which is themed "Better City, Better Life."

Amway is among hundreds of companies sponsoring the USA Pavilion. The theme of the pavilion is "Rising to the Challenge" and displays represent the people, places, culture and values of the United States. Amway is part of the "Connecting our World" section of the Pavilion, where companies will share their stories about how they are improving lives and transforming American cities.

"The World Expo is a tremendous opportunity to share our global story with the tens of millions of people who will visit Shanghai and the USA Pavilion," said Candace Matthews, Chief Marketing Officer. "The Expo called upon themes of opportunity, diversity, innovation, and success - this aligns well to Amway's core values, and we are very proud to be represented."

Visitors will see Amway represented in two video messages in the USA Pavilion and on an Honor Wall outside of showings of the pavilion movie "Spirit of America."

For more information on the Shanghai World Expo visit: http://en.expo2010.cn/index.htm.

For more information on the USA Pavilion visit: http://www.usapavilion2010.com/

About Amway

Amway is one of the world's largest direct selling businesses. Founded in 1959 and headquartered in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. The company also provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. In its most recent fiscal year, the Amway family of companies reported annual sales of $8.4 billion. For more information, please contact Amway's media relations staff at 616.787.7565, or via e-mail at: [email protected].

SOURCE Amway