Amy Shecter, Former Chief Executive Officer Of CorePower Yoga, Joins GLAMSQUAD As Chief Executive Officer
Mobile Beauty Powerhouse GLAMSQUAD Enters Period of Hyper-Growth, Triples Revenue Over 2015
NEW YORK, June 15, 2016 /PRNewswire/ -- GLAMSQUAD, the leading mobile-beauty provider offering high-quality and consistent beauty services, today announced via blog post that Amy Shecter has joined GLAMSQUAD as Chief Executive Officer. Shecter, a proven executive with more than two decades of experience in developing high-growth, cross-channel brands, will spearhead the Company's next phase as it expands into new markets and lines of business. Alexandra Wilkis Wilson, a prominent entrepreneur and early-stage executive who has served as GLAMSQUAD's CEO since 2014, will continue to play an integral role on the Company's leadership team as Co-Founder and Strategic Advisor.
GLAMSQUAD has tripled revenue since last year. Shecter, who was most recently CEO of CorePower Yoga—a fast-growing chain of boutique yoga studios owned by Catterton Partners—has deep experience building brands and working in a startup environment. She previously held leadership roles at Elie Tahari, C. Wonder, Cole Haan and DKNY. Shecter will lead GLAMSQUAD's next phase of hyper-growth, including enhanced branding strategies, market expansions and entry into e-commerce and consumer products.
"GLAMSQUAD's elite network of independent beauty professionals is an indispensable resource to our clients, delivering high-quality beauty services and empowering women to be their best selves," said Amy Shecter, GLAMSQUAD CEO. "I am thrilled to join GLAMSQUAD to accelerate its growth into new markets and bring this amazing experience to more women."
Shecter has a clear track record of developing brands and driving omni-channel businesses across multiple categories. Her executive leadership roles have spanned a range of disciplines including merchandising, product development, marketing, ecommerce, operations and licensing.
"Amy brings tremendous depth of expertise and an outstanding track record in building top brands and driving growth across verticals," said Alexandra Wilkis Wilson, GLAMSQUAD Co-Founder and Strategic Advisor. "She is ideally suited to lead GLAMSQUAD as the business enters its next phase of growth, while I will continue to focus on the aspects of the business that ignited my passion in the early days. I'm very excited to continue building on the Company's significant momentum in this new role."
GLAMSQUAD, which launched in January 2014, is an affordable luxury, providing high-quality and consistent hair, makeup and nail services to women in New York, Los Angeles and Miami. Known for quality, consistency and convenience, GLAMSQUAD delivers an unparalleled beauty experience and confidence to thousands of time-starved women in each week. In total, GLAMSQUAD has raised more than $24 million to date from top tier investors.
About GLAMSQUAD:
GLAMSQUAD is the market leader in the growing mobile beauty industry, serving thousands of clients weekly in New York, Miami and Los Angeles. Making getting ready a whole lot easier, GLAMSQUAD coordinates professional and affordable beauty services in your home, office or hotel. The team of independent hair stylists, makeup artists and nail technicians is meticulously selected and curated to guarantee consistent, high quality results and a superior experience during every appointment. With personalized, one-on-one consultations and a signature range of inspirational looks, GLAMSQUAD offers clients the full celebrity-experience, helping them look and feel their best. Currently operating in New York, Los Angeles and Miami, the company plans to debut in other cities soon.
GLAMSQUAD services are easily booked through the GLAMSQUAD app or website. Simply select a service, choose a date and time, provide your location and enjoy the convenience, confidence and quality of GLAMSQUAD hair, makeup or nail services. For more information about GLAMSQUAD, please visit www.glamsquad.com.
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Sunshine Sachs
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SOURCE GLAMSQUAD
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