Amy Smart Teams Up With PetArmor® and the ASPCA to Launch PetArmor® Protection Promise

YARDLEY, Pa., April 2, 2012 /PRNewswire/ -- With the official arrival of spring and the official start to flea and tick season, PetArmor^® has teamed up with the ASPCA^® (The American Society for the Prevention of Cruelty to Animals^®) and shelter animal advocate and PetArmor^® spokesperson Amy Smart to launch the PetArmor^® Protection Promise. The national campaign elevates the ongoing commitment PetArmor^® and the ASPCA share to protect pets in need.  PetArmor^® is the No. 1 selling fipronil generic flea and tick treatment.  PetArmor^® has the same No. 1 veterinarian recommended active ingredient and offers the same flea and tick protection as Frontline^® Top Spot^® at about half the cost. The PetArmor^® Protection Promise offers pet lovers and dog and cat owners an opportunity to help pets in need, especially those in shelters across the country.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55464-amy-smart-petarmor-aspca-launch-protection-promise-healthcare-for-all-pets

Across most of the country, spring has sprung a little early. The winter season has been unusually mild, with many places around the United States experiencing unseasonably warm temperatures and a marked lack of snow.¹

According to Jody L. Gangloff-Kaufmann, an urban entomologist at Cornell University and the New York State Integrated Pest Management Program, freezing weather typically kills off some insects, whereas in a mild winter, bugs are free to be fruitful and multiply. Subsequently, this year mosquitoes, fleas and ticks could all be out in full force considerably earlier than usual.²

To provide all dogs and cats with protection from harmful fleas and ticks, PetArmor^® is embarking on a campaign to provide treatments to pets from coast-to-coast.  PetArmor^® will distribute up to 20,000 flea and tick treatments for shelter pets in need from coast-to-coast. Consumers can participate by visiting the PetArmor^® Facebook page and selecting a shelter to receive a treatment. 

"As an animal rescue advocate and proud dog mom, I am so excited to be working with the ASPCA and PetArmor^® on this wonderful campaign that supports a cause I care so deeply about," said Smart. "I encourage pet owners everywhere to participate in the Promise and help ensure all pets receive the protection they need."

How To Participate

Pet owners are encouraged to visit the PetArmor^® Facebook page (www.facebook.com/PetArmor) and choose where the donations go in one of three ways: by supporting the ASPCA's national disaster relief efforts; selecting a shelter that faces a high incidence of fleas and ticks; or choosing a local shelter. 

"We are so thrilled to work with the ASPCA to launch the PetArmor^® Protection Promise and give pet lovers an opportunity to help shelter pets in need," said FidoPharm President Alex Kaufman.  "PetArmor^® is continuing its commitment to provide accessible, affordable treatments to all pets, and the Promise is a way for pet owners to protect their furry family members while also making a difference for shelter pets across the country."

The PetArmor^® Facebook page also gives pet owners the chance to share photos of their furry friends, celebrate those funny and memorable pet moments with a robust community of fellow pet owners, and enter contests throughout the year offering a chance to win some great prizes.  

Exclusive Flea and Tick Sponsor

As the exclusive flea and tick sponsor of the ASPCA, PetArmor^® is used on dogs and cats at the ASPCA's Adoption Center and Bergh Memorial Animal Hospital and clinics in New York City. ASPCA also uses PetArmor^® on animals recovered from ASPCA disaster relief efforts. Through select television commercials, PetArmor^® also is encouraging the public to make donations that they will match, up to $50,000.

"Our increased work in disaster relief and animal rescue over the last year has underscored the importance of safeguarding animals from fleas and ticks and other harmful diseases," said Elysia Howard, vice president of marketing and licensing for the ASPCA.  "We are thankful to PetArmor^® for their ongoing commitment to protecting pets in need, and for their pledge to provide much needed doses to shelters across the country for the animals in their care."

About PetArmor^®

PetArmor^® contains fipronil, the same No. 1 vet-recommended active ingredient for combating fleas and ticks, in the same concentration, providing the same flea and tick protection as Frontline^® Top Spot^®. It is the first generic fipronil product approved by the U.S. Environmental Protection Agency to treat both cats and dogs of all sizes.

PetArmor^® is the first generic fipronil flea and tick treatment available on retail shelves nationwide. For more information about the product or to participate in the Protection Promise, visit www.PetArmor.com or www.facebook.com/PetArmor.

About FidoPharm

FidoPharm is a leading companion pet health product company committed to providing consumers with best-in-class companion pet health products that contain the same active ingredients as branded veterinary products, but at a significantly lower cost. FidoPharm products, including the PetArmor® flea and tick products, are available at major retailers nationwide, offering consumers the benefits of convenience and cost savings to ensure the highest quality care for their pets. Learn more at www.PetArmor.com.

About the ASPCA

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation's leading voice for animal welfare. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go to www.facebook.com/aspca. To follow the ASPCA on Twitter, go to www.twitter.com/aspca.

Frontline^® is the registered trademark of Merial.  Frontline^® and Merial are not affiliated with PetArmor^®.

^1,2: On the Net: http://www.livescience.com/18351-mild-winter-surprising-downsides-warm-weather.html

SOURCE FidoPharm