An Open Letter from Whistle Sports: A Content Partner You Can Trust
NEW YORK, April 3, 2017 /PRNewswire/ -- Whistle Sports was founded on the premise of brand safety. Our founders saw the airwaves and digital platforms of major sports media companies were regularly filled with misaligned stories for today's generation. They sought a different path by creating a global media company that would create sports entertainment content in partnership with the most talented creators and athletes alive. Today, we are proud of what we've built – a multi-platform powerhouse that reaches 350 million consumers and generates over 1.3 billion video views per month.
The major story of the past two weeks has been advertisers pausing or canceling their ad buys on YouTube due to concerns over brand safety. The trade press is flooded with stories of brands finding their ads appearing in front of content that is derogatory. YouTube has issues to solve across its ecosystem as it relates to brand safety and content monetization.
"Whistle Sports is committed to creating brand-safe content that can be enjoyed by all. It's a key component of our in-house editorial process and a mandatory qualification for any creator that we bring into our network" said Jeff Urban, Whistle Sports president and co-founder.
The seismic shifts in media consumption that led to YouTube's rise aren't changing – the platform still reaches 90% of US consumers monthly, and for many younger consumers it has supplanted television as their primary source of entertainment. As the largest sports network on YouTube, Whistle Sports supports their endeavors to solve these problems. For advertisers seeking a guarantee of brand safety combined with the reach of the platform, there's no reason to walk away from YouTube when the solution for safely leveraging valuable inventory is readily available through partners such as Whistle Sports, where investing video dollars has and always will be the safe choice.
The conversation our industry is having today about brand safety is both welcome and long overdue. We look forward to continuing that conversation with our brand partners on an individualized basis.
About Whistle Sports
Whistle Sports is a global sports media community built with millennials. Whistle Sports creates, curates, and delivers compelling sports content for fans and brands across multiple social, digital, and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with over 470 of the world's most engaging sports social influencers that now encompasses over 350 million aggregate subscribers, fans, and followers with a growth rate of over 3 million a week.
SOURCE Whistle Sports
Share this article