An RX for Busy Healthcare Professionals

First-of-its kind fashion retail concept for healthcare professionals expands to 31 new locations

Store-Within-a-Store — "Scrubology" — Offers the Latest Scrub Fashions in a Range of Styles and Sizes at Select Sears and Kmart Stores

Oct 18, 2011, 10:41 ET from Work 'N Gear

QUINCY, Mass., Oct. 18, 2011 /PRNewswire/ -- For thousands of nurses, lab technicians, doctors and other healthcare professionals in your region, the challenge of shopping for the latest in scrub fashions that are functional and fit perfectly just got easier.

Building on the success of the 10 original stores that launched in November, 2010, 31 new Scrubology stores are now set to open in Tampa, Orlando and Miami FL; Rochester and Buffalo, NY; Erie, PA; Toledo and Cleveland, OH; Detroit, MI; and Houston, TX.

Scrubology is a store-within-a-store in select Sears and Kmart locations, now including one near you. A wide array of the latest, leading scrub brands such as Grey's Anatomy, Dickies, Cherokee, Koi and more are offered in one convenient stop for professionals on the go.

To celebrate the expansion of this innovative retail concept, which has been so well received by healthcare professionals, Scrubology is offering 20 percent off all Cherokee fashions from October 4th to October 16th as well as 20 percent off all Scrubology-branded fashions from October 18th to October 30th.

"Scrubology is an exciting new retail idea that will help women and men in the growing healthcare sector tackle the challenge of finding scrubs that command professional respect yet still reflect their individual personality," said Anthony DiPaolo, CEO of Work 'N Gear, the leading retailer in healthcare apparel that developed the Scrubology concept and collaborated with Sears and Kmart to launch it.

"We're proud to have teamed up with Sears and Kmart to launch Scrubology. Together we can offer hard-working healthcare professionals the convenience of shopping close to home for the newest styles, sizes and brands of scrubs they often can't find locally," DiPaolo concluded.

"Sears Holdings is very pleased by the expansion of the Scrubology Shops in Sears and Kmart stores. This venture with Work 'N Gear and the development of this unique 'store in a store' concept allows us to offer a truly specialized assortment to this important customer segment," said Dave Schuvie, Vice President of Licensed Businesses for Sears Holdings.

A total of 10 Scrubology shops opened in November 2010, including two in Arizona (Phoenix), four in Michigan (Troy, Rochester Hills, Lincoln Park and Harper Woods), one in Illinois (Aurora) and three in Pennsylvania (Pittsburgh). In addition to the 31 additional stores that have just launched, the Scrubology concept is expected to expand to other Sears and Kmart stores in 2011.

Healthcare professionals are encouraged to go to Scrubologyshop.com to find a Scrubology location in their area.

About Work 'N Gear

Work 'N Gear is the largest retail chain in the United States specializing in the work apparel and footwear industry, Work 'N Gear serves customers with the widest selection of apparel and footwear designed for use in service, industrial and healthcare environments. Work 'N Gear operates more than 43 retail stores throughout the Northeast and Midwest. Work 'N Gear has been a leader in the sale of apparel for healthcare professionals for more than 20 years.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End — among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

SOURCE Work 'N Gear



RELATED LINKS

http://www.workngear.com


http://www.scrubologyshop.com