Anatwine Opens New York Office and Appoints Fashion Industry Expert Paul Rosengard to Accelerate the Business into North America

- Anatwine's revolutionary online fashion retail model proven to increase average like-for-like sales by hundreds of % -

Feb 23, 2016, 09:05 ET from Anatwine

NEW YORK, Feb. 23, 2016 /PRNewswire/ -- Anatwine, the global online fashion network, today announces the appointment of Paul Rosengard as President of its North American business in support of its ongoing global expansion strategy.

Mr. Rosengard comes to the role as a senior level fashion brand builder, having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. Paul will be based in Anatwine's newly opened New York City office, and will be responsible for accelerating Anatwine's already significant global success into the North American market.

Since its foundation in 2014, Anatwine has seen dramatic growth worldwide and boasts a year on year revenue growth of 421%. Moreover, the company possesses an impressive client portfolio of some of the world's top fashion brands and retailers, including House of Fraser, Zalando, La Redoute, Galeries Lafayette, Marks & Spencer, Adidas, Reebok, G-Star and Superdry.

The New York City office is Anatwine's first international office beyond its UK headquarters.

Mr. Rosengard commented, "Omnichannel shopping has meant that the quality of the overall customer experience, from online product availability to delivery, now dictates success or failure in online fashion retail. The seamless way in which Anatwine connects brands and retailers, allowing them to deliver the perfect stock mix to their customers, is nothing short of transformational and as a platform, a service and a network, it is the ultimate retail engine. I couldn't be more excited than to place the next phase of my career at the burgeoning intersection of technology and fashion. And I look forward to working with Anatwine's global sales director Matthew Purt and to building a US team to launch this exciting online fashion network here in the U.S."

Traditionally, retailers have been limited by budget and warehouse space to merchandise just a fraction of a brand's product range that has been selected ahead of the season based on a forecasted wholesale buying model. Despite the advances in forecasting tools and the sophistication of retail buyers, the retailer's brand stock mix is selected many months in advance thus can not reflect the brand's best selling products as the season unfolds. The result is often a limited and sub-optimal stock mix, lost revenue opportunities, a detriment to brand value, and ultimately an imperfect experience for consumers, retailers and brands.

There is a better alternative. Enabled by reliable, low cost logistics, Anatwine overcomes the constraints of this traditional forecasted buying model by connecting in real-time brands' and retailers' business systems through a single integration. Crucially, this enables the retailer to present the brand's optimal stock mix to its customers at all times and allows the brand to fulfil the retailer's online orders within the boundaries of the retailer's guidelines.  Every customer touch point, from digital content to delivery and returns is identical, creating a consistent and guaranteed customer experience irrespective of whether an order is fulfilled from a retailer's or brand's warehouse.

The opening of the New York City office will allow Anatwine to extend its offering of the perfect stock mix to more North American based retailers and brands, and also enable Anatwine's existing worldwide clients the ability to gain major traction in the American market.

Chris Griffin, Founder and CEO, added, "Paul is one of the most respected and well-connected leaders in the US fashion market and we are very pleased that he will be joining the Anatwine team to head up our North American offering. We are very proud of our success in such a short period of time; a result of a very clear business focus and hard work. However, our ambition is to fundamentally transform the fashion retail model across the world, and in this regard North America is a market of significant importance."


SOURCE Anatwine