Ancient + Brave Expands to the U.S., Introducing Science-Backed Collagen and Functional Wellness Supplements

The high-scoring B Corp wellness brand unites ancient rituals with modern innovation for whole-body health

LOS ANGELES, Sept. 30, 2025 /PRNewswire/ -- Today, Ancient + Brave, one of the world's highest-scoring B Corp wellness brands, announces its official launch in the U.S. market. The female-founded, pioneering name in the UK is celebrated for its award-winning collagen, blends, and supplements that integrate ancient rituals with modern science to support whole-body health. Following more than 1,400% growth in just two years, Ancient + Brave earned recognition as the UK's 5th fastest-growing private company of 2024.

At the heart of Ancient + Brave is a simple yet powerful philosophy: create purposeful products that seamlessly integrate into daily routines while delivering clinically backed benefits for cognitive health, energy, performance, beauty, and longevity. Every product is made with traceable, high-quality ingredients and validated through third-party research, setting a new standard for efficacy and transparency in the $7B collagen market. The U.S. launch marks the next chapter in Ancient + Brave's journey to shape the future of wellness by combining ancient wisdom with modern innovation and uncompromising ethical sourcing.

"Expanding into the U.S. marks an incredible milestone for Ancient + Brave," said Kate Prince, Founder of Ancient + Brave. "We believe wellness is the foundation to a powerful brave life, yet it's too often overlooked. Bringing our science-backed rituals to a wider audience allows us to share this approach and our commitment to efficacy, responsible business practices, and purposeful wellness in one of the most dynamic markets in the world.."

With its U.S. debut, Ancient + Brave introduces a hero lineup of science-driven products designed for effortless integration into everyday rituals:

• True Collagen ($58): Expertly designed to elevate daily well-being rituals with EU-sourced Type I Hydrolyzed Bovine Collagen peptides, this neutral-tasting powder is free from routine antibiotics and growth hormones and effortlessly nourishes from within.
• Wild Collagen ($68): Nourish whole-body health with this highly absorbable Type I Hydrolyzed Marine Collagen peptides, sourced from MSC-certified, wild-caught, free-swimming fish.
• Noble Collagen ($62): Give your joints the support they need. This expert Type II Collagen blend, offered in an easy daily capsule, helps elevate and prolong an active lifestyle.
• True Creatine+ ($46): More than just creatine, this vegan-friendly multifunctional blend of synergistic nutrients is designed to fuel body and mind - supporting energy, performance, and focus for the demands of modern life.
• True Hydrate ($46): Free from sweeteners and artificial colorings, this intelligent mineral blend delivers essential electrolytes found in coconut water to restore and revitalize body and mind - helping you start your day with uncompromised, clean hydration.
• Triple Magnesium+ ($46): These innovative capsules utilize three bioavailable forms of Magnesium, each thoughtfully chosen for their unique benefits to help you replenish, relax and recharge
• True Nightcap ($52): A nourishing, mineral-rich blend designed to support your nighttime ritual, thoughtfully crafted to provide your body with the nutrients it needs for restorative sleep. With Zinc for cognitive support and Magnesium to relax the body and soothe muscles, this intelligent formula is designed to work in harmony with your natural rhythms.

"Every Ancient + Brave formula is rooted in rigorous science and crafted with intention," said Dr. Jenna Macciochi, VP of Science & Innovation. "From responsible ingredient sourcing to clinical validation, we design products that deliver measurable benefits while honoring the rituals that support long-term health and longevity. All of our products are thoughtfully developed for effortless integration into daily life, from powders with a neutral taste to capsules that are easy to swallow, to support foundational wellness and allow women to live a powerful life on their terms."

Ancient + Brave's formulas marry time-tested wisdom with modern science. Each blend incorporates ingredients with a 5,000-year heritage, thoughtfully paired with clinical research to deliver measurable results for body and mind. As a certified B Corp and proud member of 1% for the Planet, the brand is equally committed to sustainability and social impact.

Ancient + Brave products are now available in the U.S. at www.ancientandbrave.com and on Amazon, with availability in retail coming later this year.

About Ancient + Brave

Ancient + Brave is a mission-driven brand with a pledge to put people and the planet at the heart of its business. Expertly blending organic botanicals, innovative nutraceuticals and modern nootropics prioritising efficacy, purity and working with ethical suppliers, Ancient + Brave's award-winning blends and supplements are sustainably sourced, easy to use and offer targeted nutrition. The brand's award-winning innovative formulas deliver optimal daily nutrition designed to help you think, feel and look your best. With a belief in the power of rituals, Ancient + Brave products are easy to take as part of your daily wellness ritual so you can effortlessly enjoy the benefits that come from consistency. Ancient + Brave is also proud to be a certified B Corp and is passionate about supporting environmental charities and social causes as a member of 1% for the Planet.

SOURCE Ancient + Brave