Ancient Harvest Launches Growth Initiative for Quinoa & Protein Pasta Lines
Engages New Sales Force & National Broker to Build Brand Presence
GOLDEN, Colo., Sept. 25, 2018 /PRNewswire/ -- Ancient Harvest, a leading provider of quinoa and other plant-based superfoods, has aligned with Sunset Strategic Brands and Alliance Sales & Marketing in a campaign to both broaden and deepen distribution across all channels. The initiative will accelerate the growth of the company's recent brand extensions, including the first organic heat-and-eat quinoa, the market's fastest-growing line of protein pasta, and value-sized quinoa packages for frequent quinoa users.
Sales representation is now being provided by Sunset Strategic Brands, an experienced CPG sales organization that focuses on helping a highly selective group of clients build and scale their business by providing sales capabilities typically found only at large CPG companies. The firm elected to represent Ancient Harvest because of its strong product lineup and market expansion opportunities.
Ancient Harvest has also selected Alliance Sales & Marketing, its existing broker for the East and Midwest markets, to assume national broker responsibilities covering supermarket, natural and specialty retailers across the U.S. The expanded relationship will allow Ancient Harvest to more consistently and seamlessly meet the needs of its retail customers across the country. Other brokers are being retained on a customer-specific basis.
"We have broad distribution and a well-known brand across mainstream, natural and mass-market channels today, but many locations carry only a few SKUs," said John Becker, CEO of Ancient Harvest. "Our ongoing portfolio expansion, combined with rising consumer demand for plant-based protein alternatives, gives us substantial opportunity to increase our shelf space and brand visibility. These new strategic partnerships will help us gain both deeper and broader footholds in the marketplace."
Key products involved in the initiative include Ancient Harvest's POW! Protein Pasta, an eight-SKU lineup of gluten-free legume-and-quinoa noodles with no additives, thickeners or fillers; Organic Ready-to-Eat Quinoa, a microwaveable collection of pre-cooked, pre-seasoned quinoa that can be eaten out of the package or heated in 90 seconds; and Value Size Organic Quinoa, available in 27 oz Traditional and 23 oz Harmony (tri-color) sizes that deliver nearly twice the amount of quinoa as the company's base 14.4 oz packages.
About Ancient Harvest
Ancient Harvest was the first company to bring quinoa to the U.S. in 1983, helping establish it as one of the country's premier superfoods. Today the company's portfolio spans a wide range of organic, non-GMO, plant-based foods including multiple varieties of quinoa, pasta, mac and cheese, and polenta – all made from gluten-free 'power' ingredients ranging from quinoa to beans and lentils. For more information, visit www.ancientharvest.com.
About Alliance Sales & Marketing
Alliance is a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, covering the supermarket, natural and specialty channels across the U.S. Alliance has established itself by building some of today's most influential brands. The company has 14 offices across the U.S. For more information, visit www.alliancesalesandmarketing,com
About Sunset Strategic Brands, LLC
Sunset Strategic Brands, LLC, is an experienced consumer packaged goods (CPG) shared sales organization that focuses on helping a selective group of early-stage CPG companies build and scale their business. Sunset provides companies with a strategic selling advantage by sharing sales, commercial and financial resources across several companies, lowering costs as well as optimizing results. For more information, visit www.sunsetstrategicbrands.com.
SOURCE Ancient Harvest
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