ANCO® Celebrates 100th Anniversary with the Return of 'Big Yellow'

Big Yellow was a unique display unit that revolutionized the way that wipers were displayed, sold and merchandised.  Now available for a limited time, this mobile display popular among shops and service stations during ANCO's early years serves as a nod to the longevity of the brand as well as an accessible way for technicians to pull the right ANCO wiper for easy installation or sale.  To obtain Big Yellow, shop owners may contact their supplier for more details. 

"ANCO has always been one of Federal-Mogul Motorparts' most recognized brands, and it's fitting that we are able to pay homage to our past by reintroducing Big Yellow to the market," said Michael Proud, vice president of marketing, Americas, Federal-Mogul Motorparts.  "We also look forward to kicking off our next 100 years by creating a fresh, modern look for our brand, and are excited to have technicians, shop owners and DIYers alike taking a new look at the ANCO brand and the spectrum of products that we have to offer."   

ANCO has long led the way and offered premium replacement wiper blades, refills, washer pumps and wiper arms for passenger cars and commercial vehicles.  Recently, the ANCO brand released a new series of conventional wiper blades for light vehicles, ANCO 97-Series wipers, that offer complete conventional coverage across 97 per cent of vehicles in operation (VIO) in North America, in a size range from 12" – 22", 24", 26" and 28".  In keeping with ANCO's long history of engineering innovation, each wiper is manufactured with Duraklear® Plus, an exclusive, advanced rubber compound to provide consistent, streak-free performance, maintainable at highway speeds.  These wipers are also outfitted with Redi-Fit™ connection system that eliminates the use of loose-pack connectors for fast, easy installation.

ANCO was founded as The Anderson Company by John W. Anderson in South Bend, Ind., in 1918.  Initially, it developed, produced and marketed a range of automotive products, including "Hot Spot" manifold gaskets, ball thrust bearings, and timers, all for the original Ford Model T.  Eventually, the company began experimenting with wiper blades, and by the early 1930s, were producing replacement wipers and arms at large volumes, including for military applications.  Federal-Mogul Motorparts' parent company, Federal-Mogul Corporation (now Federal-Mogul LLC), acquired the ANCO brand in 1998.

To find a replacement wiper blade, view installation videos, or to learn more about ANCO products, visit www.ancowipers.com.  To learn more about Big Yellow and other merchandising opportunities, please contact your Federal-Mogul Motorparts representative.

About Federal-Mogul

Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO^® wipers; Beck/Arnley^® premium OE quality parts and fluids; BERU^®* ignition systems; Champion^® lighting, spark plugs, wipers and filters; Interfil^® filters; AE^®, Fel-Pro^®, FP Diesel^®, Goetze^®, Glyco^®, National^®, Nüral^®, Payen^®, Sealed Power^® and Speed-Pro^® engine products; MOOG^® chassis components; and Abex^®, Ferodo^®, Jurid^® and Wagner® brake products and lighting.

Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.

Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMmotorparts.com.

*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH

CONTACT:                           

Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383
[email protected]

Drew Shippy (Pinnacle Media) – 330.688.3500
[email protected]

SOURCE Federal-Mogul Motorparts

Related Links

http://www.FMmotorparts.com