TORONTO, April 12, 2019 /PRNewswire/ -- Communication is an often overlooked component to a successful customer experience initiative – specifically, the strategies companies use to communicate program goals and objectives with employees.
Director of Consultative Solutions for AND Agency Sasha Fard will discuss this common oversight as a featured speaker at the Customer Experience Strategies Summit in Toronto, Ontario, on April 16. Fard's speech is titled "Transform How You Communicate Your CX Vision Internally to Help Employees Deliver a Great Customer Experience."
"Without having your entire company aligned with the same purpose and focus, it becomes much harder to achieve the desired ROI from your efforts," Fard said. "Even a well-planned CX program can fail due to a lack of effective communication. To be successful, you need to communicate your vision and you need to continuously communicate the right behaviors to employees."
Fard will cover topics such as:
- Ensuring all team members operate with the same common guiding principles
- Celebrating successes and learnings to train employees on desired and accepted behaviors
- Gaining instant recognition and buy-in on the company's CX program
With rapid advances in technology changing the way we communicate, the influx of millennials in the workforce and the movement toward a dispersed workforce make effective internal communication a necessity to ensure everyone is aligned and engaged.
AND Agency has worked with large Fortune 100 companies such as AT&T, as well as other major telecommunications companies and banking firms, on developing the needed communication strategies to execute successful Customer Experience programs.
AND Agency will also have a trade show booth at the summit where the company will be speaking about its mission to provide engaging solutions designed to improve brands and strengthen customer relationships. They will be answering questions following the presentation at their booth.
This is the 8th Annual Customer Experience Strategies Summit and it is taking place April 16-17 at the Hyatt Regency in Toronto, Canada. The event is geared around finding actionable insights to tackle the largest customer experience challenges.
Fard will be speaking at noon on April 16. Visit the summit's agenda page for a complete lineup of speakers.
SOURCE AND Agency LLC