The Scott brothers strongly align with the Andersen brand, given their strong relationship with Habitat for Humanity and their advocacy for affordable housing, clean energy, and sustainability mirror Andersen's dedication to these important causes.
The campaign introduces Andersen's new tagline, "Trust Your Home to Andersen™," emphasizing the brand's dedication to being a trusted resource for homeowners. Airing from March 20 to April 7 and featuring 30-second, 15-second, and 6-second spots, "Nice Windows" highlights the reliability and quality of Andersen® products by integrating relatable, lighthearted moments with the Scott brothers.
"Our 'Nice Windows' campaign with the Scott brothers, underscores our unwavering commitment to quality craftsmanship and trust, inviting homeowners to 'Trust Your Home to Andersen,'" said Heather Teskey, vice president of marketing at Andersen Corporation. "Spring is the most popular time for home renovations, with nearly 60 percent of homeowners planning projects during this season. The mild weather and longer daylight hours make it ideal for both indoor and outdoor improvements, enabling families to enjoy their space for the summer months. This campaign puts Andersen top of mind for homeowners as they plan their renovations."
Trust has been a foundation of Andersen's 121-year legacy. Andersen was recently honored as one of Newsweek's Most Trusted Companies 2024, identifying the brand as a leader among construction brands. Additionally, in a 2024 Andersen brand survey, homeowners, contractors, architects, and builders agree that Andersen is the #1 trusted window and door brand.* These accolades underscore Andersen's commitment to delivering high-quality products and exceptional service, reinforcing its reputation as a trusted partner in the industry.
About Andersen Corporation
Andersen was founded in 1903 on the philosophy of working "all together" to deliver on its promise to its customers. Every day, the company's more than 13,000 employees are empowered to imagine what's possible and do what's right. Andersen delivers products for the way people live, unmatched performance for the comfort and security homeowners desire, and endless design options to achieve any style.
Headquartered in Bayport, Minn., Andersen Corporation and its subsidiaries manufacture and market window and door products under the Andersen®, Renewal by Andersen®, EMCO® and MQ™ brands. Andersen, a privately held company, operates manufacturing sites across North America and Europe. Andersen has earned the U.S. Environmental Protection Agency's 2024 ENERGY STAR® Partner of the Year – Sustained Excellence Award. Visit us at andersenwindows.com.
* 2024 Andersen brand surveys of U.S. contractors, builders, architects & homeowners
SOURCE Andersen Windows
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