NEW YORK, April 6, 2026 /PRNewswire/ -- Andie, the direct-to-consumer swimwear brand known for its premium, fit-first swimsuits designed for all body types, announces today the launch of the Andie Collection for Target, a special, limited-edition collaboration bringing the brand's signature style to Target guests nationwide.
Beloved for its modern silhouettes and confidence-boosting fit—and known for past sell-out collaborations with Demi Moore and Mindy Kaling—Andie continues to redefine swimwear through a focus on high-quality materials, thoughtful construction, and timeless style. This new partnership marks a significant milestone for the brand, expanding its reach through one of the country's leading retailers.
Launching this week across all 2,000 Target stores, on Target.com and on the Target app, the Andie Collection for Target features 49 styles across swim and ready-to-wear. The assortment includes 43 swim styles—21 of which are e-commerce exclusives—as well as six cover-ups, with one exclusive to online. Designed with inclusivity in mind, the collection is available in sizes XS–3X and offers extended long torso fits. All styles are newly created for this collaboration, exclusive to Target, and will not overlap with styles sold on Andie.com.
At the heart of the collection is the Copacabana One Piece, the hero silhouette inspired by Andie's best-selling Amalfi, reimagined with updated back detailing and convertible straps for enhanced support and versatility.
The collection offers accessible price points without compromising on quality, with bikini separates starting at $32 (or $64 for a full set), one-piece swimsuits at $50, and cover-up dresses priced at $42.
"At Andie, our mission has always been to create swimwear that women love to wear, combining great design, high-quality materials, and a fit that feels as good as it looks," said Melanie Travis, Founder and CEO of Andie. "This collaboration with Target allows us to bring that approach to more women than ever, delivering thoughtfully designed swim at an accessible price point."
"We're thrilled to partner with Andie to bring our guests a collection that beautifully blends thoughtful design, modern style, inclusive sizing and incredible value," said Gena Fox, Senior Vice President of Apparel and Accessories at Target. "This collaboration reaffirms Target as the destination for swimwear - offering a mix of owned brands, national brands and new or emerging brands that are quickly becoming cult-favorites like Andie swimwear."
With its signature emphasis on fit, function, and timeless design, the Andie Collection for Target invites a broader audience to experience the brand's commitment to confidence-driven swimwear—just in time for the summer season.
About Andie
Meet Andie — the brand created for women who are unapologetically themselves, no matter their body type or lifestyle. Andie designs swimwear and intimates that fit like a glove, so women can look and feel their best all day long. With sizes ranging from 0 to 26, every woman can find her swimsuit soulmate. Founded in 2017, Andie is a digitally native swimwear brand known for its fit-first approach and inclusive sizing. Offering $112–$142 one-piece swimsuits and other swim styles, Andie has become a category leader with a loyal, multi-generational following.
SOURCE Andie
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