SAN DIEGO, Aug. 25, 2016 /PRNewswire/ -- Today, Pirch, the innovative home retailer that is transforming the way customers experience and purchase kitchen, bath and outdoor appliances, announces the appointment of Andrea Dorigo as president. Dorigo will oversee operations for all Pirch retail showrooms nationwide and play an integral role in the continued growth and expansion of the brand. He will also support the organizational evolution of Pirch and its unparalleled commitment to the customer.
Dorigo brings extensive design, lifestyle and luxury expertise to Pirch as he joins from Luxottica Group, a worldwide leader in design, manufacturing and distribution of luxury and premium eyewear. At Luxottica he held roles of increasing responsibility in Europe and North America, where he also served as president of Brooks Brothers, one of the oldest apparel brands in the world. Most recently, he was president of Oakley, the iconic California brand known for its cutting edge sport performance equipment. Prior to joining Luxottica in 2005, Dorigo worked with Safilo and Giorgio Armani in Italy and was a consultant for McKinsey & Company. He holds a master degree in economics and social sciences from Bocconi University.
"We are delighted to welcome Andrea to the Pirch family," said Jeffery R. Sears, CEO and co-founder, Pirch. "Andrea's background is a natural fit for our brand growth and we look forward to him infusing his expertise, experience and leadership across retail into Pirch. He is a strong addition to our executive team and will play a vital role in our growing business."
"I am excited to join such an energetic and passionate group of people. Pirch is driving meaningful change and innovation by empowering the customer and putting them at the center of everything we do," commented Dorigo. "One of the most compelling elements of the winning Pirch formula is the experience we offer our guests. I look forward to finding new ways to bring this inspiring concept to more people nationwide."
Driven by an unbridled passion to reinvent the entire retail shopping experience, Pirch carefully curates and presents only leading brands for indoor and outdoor kitchens and bath. And, for the first time in the industry, Pirch brings these brands to life in experiential showrooms allowing guests to try before they buy so they can make informed decisions. The result is a "one-stop-shop" where guests can focus on how they live, rather than what they want to buy. For more information visit www.Pirch.com.