Andy Prakken Joins Duffey Petrosky As Chief Integration Officer

FARMINGTON HILLS, Mich., Nov. 12, 2013 /PRNewswire/ -- Duffey Petrosky Chief Executive Officer Mark Petrosky today announced the appointment of Andy Prakken to the position of executive vice president, chief integration officer/business intelligence.

(Photo: http://photos.prnewswire.com/prnh/20131112/DE14655)

"Andy Prakken is a proven marketing talent and I am pleased to announce he is joining our firm," Petrosky said. "We have been the kind of marketing firm that attracts top talent in every discipline. Andy joins us with significant leadership experience in traditional and digital marketing management. For many clients, such as Ford Motor Company, Sports Authority, Bosch, Domino's and others, Andy instituted the practice and integration of business analytics and messaging throughout all marketing disciplines resulting in real business growth for his clients."

Andy Prakken: "I'm genuinely intrigued and energized about joining the DP team. They have attracted world-class talent in key disciplines and continue to build a well-resourced, strategically focused, integrated operation. I'm looking forward to helping build-out a more extensive analytics offering that provides business marketing insights to help guide strategy and better understand the true return on marketing investment for our clients. We'll be adding significant resources in data and information technology that can be applied across all channels including media, digital, social, CRM and direct marketing. I'll also be developing a methodology that will guide the design and execution of integrated communications programs to drive greater consumer engagement, advocacy and brand value."

"Our company goal is to continue to invest and expand resources that ensure the best collaboration and integration of all marketing functions so we always bring the best thinking and marketing innovations to our clients," Petrosky said. "Earlier this year, we successfully launched a new company, Embark Digital, with industry-leader Mark Russell at the helm. Today, Andy Prakken joins the team to help us continue our very positive growth trend. And we plan to keep expanding the breadth and depth of our resources to best serve our current and prospective clients."

Prakken was previously executive vice president, chief media officer at Team Detroit/WPP, where he built and led a 300+ person/four-business-unit resource that included Mindshare/Ford Motor Media, The Brand Experience/Entertainment Group, Marketing Science Unit and Total Communications Planning. His clients included Ford Motor Company, Sports Authority, Bosch, Carhartt, Warrior, Compuware, Johnson Controls, and Scotts Miracle Gro.

Prior to that, he managed the JWT Media, Brand Content, Analytics and CRM teams servicing Ford, Payless Drugs, Kohl's, Domino's, White Castle, Delta Dental and Health Alliance Plan, among others.

Prakken has won a long list of marketing industry awards and is often asked by the news media for comments on industry practices and trends. He graduated from Oakland University, located in Rochester, Michigan, with a Bachelor of Science in Marketing.

About Embark Digital: 
Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit www.embarkdigital.com or contact Jo Bourjaily at 248.766.5765.

About Duffey Petrosky: 
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine's 5,000 Fastest Growing Companies in America in 2009, 2010, 2011 and 2012. The agency was named one of the Detroit Free Press's Top Workplaces for 2010, 2011 and 2012. For more information, visit www.duffeypetrosky.com or contact Jo Bourjaily at 248.766.5765.

SOURCE Duffey Petrosky