Andy's Frozen Custard Selects Signal Theory as AOR for Creative and Strategic Partnership

KANSAS CITY, Mo., Sept. 25, 2025 /PRNewswire/ -- Andy's Frozen Custard, the nation's largest frozen custard-only chain, has named Signal Theory as its agency of record (AOR) for creative and strategic services. This partnership comes as Andy's prepares to celebrate its 40th anniversary in 2026, marking a continued chapter of growth and innovation.

Founded in 1986 in Osage Beach, Mo., Andy's has grown to over 170 locations in 15 states.

Signal Theory will lead Andy's Frozen Custard's brand strategy, creative campaigns, digital and social media, content development and integrated marketing efforts. The agency will also support new store launches, menu innovation and community engagement initiatives.

"2026 will mark Andy's 40th year of serving our loyal fans, and this milestone is the perfect opportunity to both honor our heritage and introduce Andy's to new customers nationwide," said Andy Kuntz, CEO and owner of Andy's Frozen Custard. "Partnering with Signal Theory at this pivotal moment allows us to celebrate four decades of delighting guests while positioning Andy's for continued growth. Together, we're going to create memorable experiences for our current fans and welcome the next generation of Andy's enthusiasts."

With the addition of Andy's Frozen Custard, Signal Theory continues to grow its expertise in food marketing, after winning California Milk Advisory Board, launching new initiatives for SONIC^® America's Drive-In and creating the latest campaign for the American Pecan Promotion Board.

"Andy's has spent four decades creating comfort and joy through frozen custard," said John January, co-CEO of Signal Theory. "We're here to help them tell that story in ways that connect new fans to what makes a Nutty Waffle Crunch Concrete or a freshly made BootDaddy more than just dessert – they're moments that bring people together."

About Andy's Frozen Custard
Founded in 1986 in Osage Beach, Mo. by Andy's parents John and Carol Kuntz, Andy's Frozen Custard has been providing the freshest frozen custard for 39 years. For more information, visit www.eatandys.com.

About Signal Theory
Signal Theory is a branding and design firm that creates comfort, joy and meaning through human insights for brands. Named by Ad Age as an Agency of the Year and Best Place to Work, the firm can be found on Facebook, LinkedIn and Instagram.

SOURCE Signal Theory Inc.