NEW YORK, June 6, 2016 /PRNewswire/ -- News America Marketing (NAM), the premier marketer and influencer for online and offline shoppers in the U.S. and Canada today announced that Angelique Bellmer Krembs has been named Chief Marketing Officer, effective immediately. Angelique brings with her 22 years of CPG expertise from PepsiCo, where she was known for leading iconic brands including Pepsi, Mountain Dew and SoBe. The appointment comes as News America Marketing looks to build upon its legacy of impactful in-store and at-home media and marketing products, including SmartSource Magazine, and chart the future path of shopper influence.
"Angelique understands the multiplicity and complexity of challenges that face today's CPG marketers," said Marty Garofalo, CEO, News America Marketing. "We're thrilled that she's joining us to ensure that we're delivering the tools, products and services our clients need most in a way that makes sense."
As CMO, Angelique will be responsible for providing thought leadership and strategic marketing guidance for the organization overall, in addition to leading the Insights, Innovation and Creative Services teams.
"This is a dramatic time in the shifting shopper landscape," said Angelique. "Lots of change means lots of opportunity, and I'm very excited to join a world-class organization on the front lines of that change."
During her twenty-two-year tenure with PepsiCo, Angelique held a variety of positions across the marketing department. In her most recent role as VP, Marketing Activation, Angelique used insights-led brand building and portfolio marketing to leverage national strategies while tailoring them appropriately to the local level in order to maximize their impact.
Prior to this role, Angelique was the VP of Marketing for Trademark Pepsi, where she led the marketing strategy, campaigns, retail programs and product innovations for the Pepsi-Cola brands. In 2009 she led the relaunch of SoBe, including product and package innovation across the platform, resulting in SoBe becoming one of the fastest growing beverage brands in the portfolio. Angelique also led the turnaround of Mountain Dew Trademark between 2003 and 2004, leading the brand to growth after four years of declines, and was subsequently named a "Woman to Watch" by Advertising Age in May 2005.
Angelique holds an undergrad degree in International Economics from Georgetown University's School of Foreign Service, and an MBA from the Amos Tuck School of Business at Dartmouth. Angelique, her husband David and their children, Sophia and George, live in Scarsdale, NY.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing's SmartSource®-branded advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 61,100+ retail stores2, and 300 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1NAM market list effective February 2016
2Based on an aggregate of NAM cycle 1, 2016 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk
3As of January 2016
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SOURCE News America Marketing