BEIRUT, June 25, 2013 /PRNewswire/ --
- Anghami, the first music-streaming app in the Middle East has just crossed the 2 million download mark, 6 months after its launch.
With an extensive catalog of millions of tracks licensed from the major Arabic labels (Rotana, Platinum Records, Mazzika, Melody), International labels (Universal, Sony, EMI and Warner) and independent labels (Beggars, Armada), Anghami has gained tremendous traction among music fans. Following its launch, Anghami topped app stores' charts for several weeks as #1 music app. It also climbed the overall free charts where it remained the #1 free app in various countries such as UAE, KSA, Egypt.
Streaming is the new model for music consumption. Rather than owning songs (via a-la-carte purchases and/or pirated downloads), users can gain instantaneous, seamless access to unlimited tracks to listen and download for a fixed fee. The model has revolutionized the future of music consumption globally, replacing the days of cumbersome CD collections, complicated file transfers between computer and mobile, and low quality, virus-infected torrents. Such convenience has proved to reduce piracy, by offering listeners a legal, easy-to-use alternative. Anghami's exponential growth highlights the MENA region's appetite for such a service.
To celebrate its 2 million downloads, Anghami recently released a revamped iPhone and Android app making music listening and discovery even more enjoyable. The 'Personal DJ' feature gives users access to playlists tailored by professional DJs that are specifically designed to match the user's activity and mood. Among other popular features is 'Surprise Me'- a one-touch button that generates a personalized playlist based on the users' likes, listening habits and popular music in their circles. Anghami's revamped app also allows users to discover music that their friends are playing through an embedded social layer.
Anghami leverages its partners to reach music fans around MENA. By partnering with the leading media group MBC, Anghami received an unprecedented media exposure, taking center stage in some of the most successful TV shows of the moment (such as Arab Idol, Coke Studio, and The Voice) and providing exclusive content to its users. Anghami also partners with mobile operators to offer compelling plans ("Men El Akher" bundle with Orange Jordan) and carrier billing (Lebanon's Touch), a first-of-its-kind payment service in the region.
Anghami is available in a free, ad-supported version that gives users limited listening hours. In order to enjoy unlimited listening and the option to download for offline play, users can upgrade to Anghami+ Premium service.