Anne de Kerckhove Joins Reed MIDEM as Entertainment Division Director

Jan 26, 2010, 19:55 ET from Reed MIDEM

PARIS, Jan. 26 /PRNewswire/ -- Reed MIDEM, the Paris-based organizer of international exhibitions and marketing services, today announces the appointment of Anne de Kerckhove as the company's Director of the Entertainment Division. She will join Reed MIDEM later this month.

In this newly-created post, de Kerckhove will oversee Reed MIDEM's MIPTV, MIPCOM, MIPJunior and MIPDOC television events and its music industry tradeshow, MIDEM. De Kerckhove will also head new business developments, including acquisitions, in the entertainment domain. She will report to Reed MIDEM Chief Executive, Paul Zilk. Laurine Garaude, Director of the Television Division, Dominique Leguern, Director of MIDEM and Franz Caduc, New Business Development Director (Entertainment), will report to de Kerckhove.

"We are delighted to have Anne de Kerckhove join Reed MIDEM and we look forward to her leadership in transforming our strong television and music brands and tradeshows into year-round marketing services that offer unique value to our clients worldwide," said Paul Zilk.

"Anne brings a strong blend of operating and strategy skills to our company. She has great international experience, has worked with a wide range of customers and understands the digital transformation of the entertainment business," Zilk added.

Anne de Kerckhove previously held a variety of senior management, strategy and marketing roles in global companies headquartered in the United Kingdom including Inspired Gaming Group, a gaming and entertainment company and at mobile marketer 12snap. She was formerly a senior consultant at the Boston Consulting Group in London and worked for the Export Development Corporation of Canada.

Anne de Kerckhove is a graduate of McGill University in Montreal, Canada and has an MBA from INSEAD in France. She has dual Canadian and Belgian nationality


Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit