Annie's® Expands Mac & Cheese Portfolio with Five New Varieties

Vegan Pasta Dinners, Mac & Trees™ and Four Cheese join Annie's Macaroni & Cheese Family

Jul 09, 2015, 09:00 ET from Annie's, Inc.

BERKELEY, Calif., July 9, 2015 /PRNewswire/ -- Today, Annie's, Inc. announced the launch of five macaroni & cheese varieties: Organic Vegan Shells & Creamy Sauce, Organic Vegan Gluten Free Elbows & Creamy Sauce, two varieties of Mac & TreesTM Love Your Planet Pasta ShapesTM with Yummy Cheddar and Four Cheese are joining Annie's organic and made with organic meals portfolio.

"Annie's latest macaroni & cheese offerings are a direct response to ongoing consumer requests from over the years," said John Foraker, President at Annie's. "We know consumers are looking for more variety and specialty diet options like vegan, which currently lack in the category."

Organic Vegan Pasta Dinners
Annie's new vegan pasta dinners are available in two varieties: Organic Vegan Shells & Creamy Sauce made with organic wheat pasta and Organic Vegan Gluten Free Elbows & Creamy Sauce made with organic rice pasta. Both varieties are made without artificial flavors, synthetic colors or preservatives and include a vegan sauce made with real pumpkin and sweet potato, supporting an excellent source of Vitamin A. Combine with non-dairy milk for a creamy, delicious alternative to imitation cheese sauces common in other vegan meals. Annie's new vegan dinners provide a great tasting option for adults and kids looking for convenience foods that satisfy special diets. Both varieties (SRP: 6oz / $2.89) are available July 2015 at Whole Foods Market nationwide.

Mac & TreesTM Love Your PlanetTM Shapes with Yummy Cheddar
Annie's new Mac & Trees, featuring Love Your Planet Pasta Shapes including a tree, bicycle, recycle symbol, sun and Earth, is a delicious and fun way for kids to learn about sustainability. Available in organic and made with organic, both Mac & Trees varieties are made without artificial flavors, synthetic colors or preservatives and provide 11g protein and 8g whole grains. A portion of profits are also donated to support an even greater cause: funding school gardens. Organic Mac & Trees (SRP: 5.5oz / $2.89) is available July 2015 at Whole Foods Market & natural retailers nationwide and Mac & Trees (SRP: 5.5oz / $2.19), made with organic pasta, is available July 2015 at grocery retailers nationwide.

Four Cheese Macaroni & Cheese
Annie's new Four Cheese Macaroni & Cheese, made with organic mini penne pasta and a blend of four cheeses, is a delicious, thick and creamy new option in the macaroni & cheese aisle. The new variety features 8g whole grains and is made without artificial flavors, synthetic colors or preservatives, and with cheese from cows not treated with rBST*. Four Cheese rated as the #1 flavor for a new Annie's Mac & Cheese among concepts tested.^ It offers 9g of protein and is available July 2015 at grocery retailers nationwide with SRP of 5.5oz / $2.19.

About Annie's 
Annie's, Inc. is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 35,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

Media Contact
Ashley Holzhauer
Access Communications 
917-522-3529
aholzhauer@accesspr.com

* No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows.
^ Annie's Mac & Cheese Concept Study, October 2013, rating based upon highest average liking score among 16 flavors tested, n=750.

 

SOURCE Annie's, Inc.



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