Jun 17, 2015, 08:00 ET
SAN FRANCISCO, June 17, 2015 /PRNewswire/ -- AdRoll, the global leader in retargeting, today announced AdRoll Prospecting, a new complementary product that helps marketers acquire new customers. It works by allowing advertisers to pool their first-party customer data, thus creating a massive set of potential customers called the AdRoll IntentMap™. The IntentMap is the largest pool of first-party data, with more than 1,000 advertisers already opted in. Companies participating in the AdRoll IntentMap range from SMBs to large enterprises, giving them access to a diverse set of more than a billion anonymous user profiles.
Once an advertiser has opted-in to participate in the AdRoll IntentMap, Prospecting goes to work by targeting net new users that have similar behavioral patterns to the business' existing customers. When a person is in the market for one product, they are often a good candidate for other complementary products. This combination of high-intent, first-party data and powerful predictive algorithms has shown strong performance results for initial customers. Advertisers using Prospecting saw on average a 10 percent increase in engagement from those users compared to organic traffic.
Karl Newlin, PPC marketing specialist at ZenPayroll said, "Our experience to date with AdRoll Prospecting has been great. We target small businesses and AdRoll has been able to deliver us high quality leads right from the start of our campaign. Not only is Prospecting exceeding our cost-per-acquisition (CPA) goal, but the new audiences generated by these campaigns see an 8X click-through-rate (CTR) on retargeting campaigns compared to other sources. The big benefit of Prospecting is the unique data set, which allowed us to easily reach our niche of potential customers in a way we couldn't with other platforms."
The launch of Prospecting transforms AdRoll into a full funnel performance advertising platform. "This launch represents a new chapter in AdRoll's mission of helping performance advertisers," said Adam Berke, AdRoll president and CMO. "AdRoll Prospecting and the IntentMap represent a new way for marketers to leverage their valuable customer data, using it as a currency to gain access to high value audiences. When diversified first-party data is pooled at scale, our entire network benefits with better performance and incremental new customers."
AdRoll Prospecting is in beta and available to select AdRoll customers. For more information and to apply, please visit adroll.com/product/prospecting.
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we've introduced AdRoll Prospecting to help businesses attract new customers. Our innovative and easy-to-use marketing platform enables businesses of all sizes to create personalized ad campaigns based on their own website data, driving maximum return on online advertising spend. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.
The company is backed by leading investors such as Foundation Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.
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