LOS ANGELES, Jan. 28, 2014 /PRNewswire/ -- Today, the partners of Vision Strategy and Insights (VSI) announced the launch of their new venture, a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.
"The reason we started Vision Strategy and Insights is very simple. Understanding the multicultural consumer comes naturally to us – we are the target audience," said Iris Yim, a partner with Vision Strategy and Insights and a qualitative and quantitative research expert with 12 years of multicultural research under her belt. "We are unique because we have the internal expertise to understand the distinct and converging needs of segments and the total market."
"Our business approach is to create true partnerships with our clients," said Brenda Lee, another partner with Vision Strategy and Insights. "Our principals are personally involved with each project, actively participating in all stages, from research design to moderating to data analysis, report writing and presentation of findings. We go beyond the data, adding our expertise to that of our clients and driving their business performance over the long term."
The diverse background of the VSI management team and their expertise in marketing and advertising enable them to help clients interpret research results and provide solutions that meet the challenges of an increasingly multicultural business environment.
The VSI team includes expertise in innovative research design, strategic consulting, advertising and messaging. "We don't consider research to be a one-off, project-based venture," said Michele Cordoba, a veteran marketer and another VSI partner. "Our knowledge and experience, acquired across a broad range of industries and management issues, drives us to search out client information voids, and to develop and implement research plans that deliver the right information at the right time."
VSI has already begun working with clients and agencies on a variety of research projects. A full company profile and partner bios can be found at www.visionstrategyandinsights.com.
Contact: Leslie Smith
SOURCE Vision Strategy and Insights