ATLANTA, March 8, 2016 /PRNewswire/ -- ANNUITAS®, a demand generation strategy and change management firm, has named Caitlin Carragee as an Associate Consultant, Strategy. Carragee is a marketing professional with a focus and background in strategic communications, including corporate communications, crisis communications, product positioning and launch planning. She reports to Jason Stewart, VP of Strategic Content.
"Caitlin works across teams and uses her experience liaising between sales and marketing to develop buyer-centric demand generation strategies that meet the needs of both groups," said Stewart. "Her wide experience in communications, marketing and content development are a real asset to ANNUITAS clients."
Prior to her position at ANNUITAS, Carragee oversaw marketing strategy for an app-based communications startup where she focused on taking investor relations and employee communications mobile. Prior to that, she spent nearly five years working for UBM, the global events-led marketing and communications services business, both in its live events portfolio and at its PR Newswire division. Carragee held a variety of marketing roles there, concluding with serving as the head of strategic communications and content for PR Newswire, with ownership of all owned and earned channels, as well as crisis communications strategy.
ANNUITAS is a Demand Generation Strategy and Change Management firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process℠ methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at http://www.ANNUITAS.com.