ATLANTA, April 29, 2015 /PRNewswire/ -- Erika Goldwater, Vice President of Marketing CIPP/US for ANNUITAS, has been named to the Sales Lead Management Association's 20 Women to Watch list for 2015. This list recognizes women around the U.S. who utilize successful sales lead management strategies to drive sales and ROI. The women selected for this award comprise marketing managers, saleswomen, consultants and bloggers, from both for-profit and non-profit corporations.
To be recognized as one of the 20 Women to Watch, women must be leaders in the field of sales and lead management and nominated by an SLMA member. Nominees are then judged on their contributions to sales lead management, marketing and sales activities, among other related activities.
"Erika, as a demand generation expert, understands that the value of managing prospects is just as important as creating the opportunity," said James W. Obermayer, founder of SLMA. "Goldwater is a good example of how well rounded creators of real revenue must be to succeed."
"I am honored to be recognized with this award along with so many truly amazing women," said Goldwater. "This group of women has helped to lead and innovate within the industry and I look forward to watching their accomplishments over the next year. Many thanks to Sales Lead Management Association for recognizing inspiring women. "
Goldwater has over 15 years of B2B marketing, public relations and demand generation expertise. In her current role, she manages all aspects of marketing including demand generation, content marketing, social media and public relations, helping to build the ANNUITAS brand and drive results. Prior to ANNUITAS, she was the Marketing Programs Manager, Strategic and Partner Accounts Manager at Eloqua.
She received her BA in Journalism from University of Maryland, College Park and has been a member of the IAPP with her CIPP/US since 2008.
ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process℠ methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at http://www.ANNUITAS.com.
The Sales Lead Management Association works to help companies become successful in the critical business process of managing sales leads. With nearly 10,000 members worldwide, it offers a membership directory, member-to-member discounts and a website with 300-plus articles from 60 industry authors. Learn more at www.theSLMA.com