ATLANTA, April 14, 2016 /PRNewswire/ -- Jennifer Harmel, Vice President, Demand Process Strategy Practice and Principal for ANNUITAS®, has been named to the Sales Lead Management Association's 20 Women to Watch list for 2016. The list recognizes women from around the U.S. who implement successful sales lead management strategies to drive sales and ROI. The women selected for this award comprise marketing managers, saleswomen, consultants and bloggers, from both for-profit and non-profit corporations.
"Leaders in the sales lead management industry give their time and their expertise to advance the science and discipline of sales lead management," said James W. Obermayer, CEO of the SLMA. "Sales lead management is a core discipline for predictable growth of sales and profitably. Do it well and a company has a competitive advantage. Do it poorly and sales productivity, corporate growth and profitability suffer. Jennifer Harmel is among the leading women in sales lead management who has the knowledge, skills, and leadership to generate wealth by managing this vital discipline."
SLMA members nominated women leaders in the field of sales lead management and a panel of judges selected 20 outstanding women. Nominees were judged on their contributions to a combination of sales lead management, marketing and sales activities. Additional qualifications such as board positions, authorships and relevant presentations were taken into account.
"ANNUITAS is a leader and innovator in the industry, so it's fitting that our own Jennifer Harmel should receive this recognition from her peers in the SLMA," said Carlos Hidalgo, CEO and Principal of ANNUITAS. "Jennifer joins ANNUITAS Vice President of Marketing Erika Goldwater, a 2015 honoree, on this list. A demand generation expert, Jennifer understands that the value of designing buyer-centric programs that create sustainable revenue for our clients. We will be watching her continued success for years to come."
Harmel has more than 20 years of experience driving strategy and integrated demand programs for B2B companies. Her client experience ranges from Fortune 500 companies to governmental agencies to small start-ups. Throughout her career, she has helped some of the world's top companies plan and implement best-practices in Demand Generation Strategy, focusing on the essential elements of a Demand Process including buyer insights, lead management, content marketing, technology systems and data.
ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process℠ methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at http://www.ANNUITAS.com.
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads, which they believe manages revenue.. Learn more at www.theSLMA.com.