Anthem Blue Cross and Blue Shield in Wisconsin Receives Prestigious Brand Excellence Award

Recognition Showcases Exceptional Enrollment Growth

Mar 21, 2011, 13:11 ET from Anthem Blue Cross and Blue Shield in Wisconsin

MILWAUKEE, March 21, 2011 /PRNewswire/ -- Anthem Blue Cross and Blue Shield in Wisconsin (Anthem) announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA).  The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.

"The Blue Cross and Blue Shield Brands are the most recognized brands in the health insurance industry and BCBSA congratulates the winning Blue Cross and Blue Shield companies for their leadership in providing premier service, and meeting and exceeding customer and provider expectations," said Scott P. Serota, BCBSA president and CEO.

Anthem is being recognized with a Brand Excellence Award in the Enrollment Growth category for having a high percentage of new members enrolled over the past year among Blue Cross and Blue Shield companies.  

"It is a true honor to serve more than 1 million members throughout Wisconsin," said Larry Schreiber, president of Anthem. "The Brand Excellence Award is a recognition of Anthem's ongoing commitment to providing superior service and products to our members, providers and the marketplace. We are proud to accept this national award and thank all the businesses and families that made this possible by selecting Anthem."

This marks the sixteenth year BCBSA presented the Brand Excellence Awards to recognize Blue Cross and Blue Shield companies nationwide in categories that promote the Blue Brands including attracting new customers, fostering loyalty to existing customers, expanding the Blue Brands into additional lines of products or services, and provider satisfaction.

About Anthem Blue Cross and Blue Shield in Wisconsin

Blue Cross Blue Shield of Wisconsin ("BCBSWi") underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation ("Compcare") underwrites or administers the HMO policies; and Compcare and BCBSWi collectively underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 98 million individuals - one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.BCBS.com.

SOURCE Anthem Blue Cross and Blue Shield in Wisconsin



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