Anthem Blue Cross and Blue Shield Introduces 'Zero, Zero, Zero' Medicare Advantage Plan to Four Counties in Milwaukee Area

Local PPO offers zero dollar premiums, zero dollar copays at a primary care doctor's office, zero dollar preventive services and zero dollar copays for preferred generic prescriptions

Dec 08, 2010, 12:17 ET from Anthem Blue Cross and Blue Shield in Wisconsin

MILWAUKEE, Dec. 8, 2010 /PRNewswire/ -- Anthem Blue Cross and Blue Shield (Anthem) is introducing its "Zero, Zero, Zero" Medicare Advantage Local Preferred Provider Organization (LPPO) product to four counties in the Milwaukee area for plans effective Jan. 1, 2011. This popular plan offers zero dollar premiums, zero copayments at in-network primary care doctors, zero dollar preventive services and zero dollar copayments for preferred generic prescriptions.

The "Zero, Zero, Zero" plan – sold under the name Anthem Medicare Preferred Core – is being offered for the first time to Medicare eligible individuals in Kenosha, Milwaukee, Racine and Waukesha counties.

"We are committed to helping members of the Medicare population enjoy better health at a reasonable price, including the many Baby Boomers who are entering the system for the first time," said Krista Bowers, senior vice president of the senior division of Anthem. "They shouldn't have to skip important doctor's visits or medications because they can't afford to pay for them."

Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin, added, "Zero, Zero, Zero plans provide financial relief and peace of mind for our Medicare Advantage members during these difficult economic times. We are pleased to be able to offer these plans in the Milwaukee area."

Additional benefits vary by plan.

People eligible for Medicare can purchase a Medicare Advantage plan during the "annual enrollment period," which runs from Nov. 15–Dec. 31. For more information, visit Anthem's online store at www.anthem.com/shop where visitors can learn about products, compare plans, get a quote and even enroll in the plan that best suits their needs.

The benefit information provided herein is a brief summary, not a comprehensive description of benefits. For more information, contact the plan. Members must continue to pay their Medicare Part B premium. Medicare has neither reviewed nor endorsed this information.

About Anthem Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin ("BCBSWi"), which underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation ("Compcare"), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com.

SOURCE Anthem Blue Cross and Blue Shield in Wisconsin



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