Anthem To Present "Why Brand Engagement Isn't All About Your Brand"

The most successful brand campaigns in the last 10 years — maybe even the last half-century — have one thing in common. Regardless of channel or platform, they were built around a basic human truth. They reveal a deep understanding of what motivates and inspires audiences as irrational, emotional, imperfect people.

In "Why Brand Engagement Isn't All About Your Brand – And How to Break Through to What Really Matters," Eleanor Dake and Amy Small will share an insightful look at brands that have cracked the code of consumer consciousness. Plus, tips on how you can start advocating and creating the same meaningful connections for your clients. Registrations for the November 16^th webinar will be accepted up until the 1:00 P.M. (ET) start time at http://www.brandsquare.com.

"No one would ever suggest that you ignore market research and demographics," said Eleanor Dake. "What we're suggesting is that you can break through to a deeper understanding of your consumers and what motivates them."

Dake added: "So how do you push past aggregated numbers and conventional brand-speak to get to your 'aha' human insight? We'll pull apart a few recent examples of brand engagement at its best that could change how you think about strategic and creative marketing – and the results your achieve."

"The most striking and successful campaigns often appeal to the irrational, contradictory, emotional facets of human awareness and desire," said Amy Small. "Memorable brands don't always play it safe – they captivate because they surprise."  

Eleanor Dake is responsible for managing Anthem's client relationships. From her years of experience in the agency environment, her ultimate goal is to ensure that the client and agency team are able to uncover the strategic and creative common ground to develop solutions to drive toward successful consumer engagement. Both as a consumer and as a marketing professional, Eleanor enjoys being surprised by new ideas, and finding that sweet spot between the data and delightful a-ha moment.

Amy Small brings nearly 15 years of creative and strategic experience in traditional and digital advertising, brand development, social content, non-profit support, and .com platform experiences to her role as group creative director for Anthem Atlanta. Her work has been recognized by the Webbys, Effies, Addys, and NY Festivals, and she is an active participant in the 3% Movement to bridge the gender gap in creative advertising leadership.

Learn how some of the most winning brands succeed by breaking expectations and breaking through to what really matters to consumers: http://www.brandsquare.com

Anthem is a global marketing agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from brand design to brand campaign. Anthem activates brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.anthemww.com

SOURCE Anthem

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