Anthony DiPaolo of Work 'N Gear's Keys to Success

Good Business Sense, Digital Presence and Giving Back

Sep 27, 2011, 07:30 ET from Work ‘N Gear

QUINCY, Mass., Sept. 27, 2011 /PRNewswire/ -- It takes a lot to make a business work in today's evolving market. Combining good business sense, a solid digital presence and customer and community loyalty is what gives Work 'N Gear a leg up above the rest.

(Logo: http://photos.prnewswire.com/prnh/20110927/NE74924LOGO )

Anthony DiPaolo brought to Work 'N Gear innovation and sound judgment when he purchased the industry leader in work wear apparel and footwear in 2002. Knowing that modern times call for modern thinking, he helped bring Work 'N Gear into the digital age with the development of an e-commerce store, and restructured the business from the ground up to better suit the modern day worker.  

Location is key to success when it comes to brick and mortar stores, so DiPaolo closed unprofitable stores to open new, modernized ones in better locations.  

One of the most exciting moves happened earlier this year with a new opening in Niles, Illinois. You can see Flickr photos and videos on Vimeo that document the store's progress from start to finish.

DiPaolo knows that a digital presence is also key to a successful business in today's technology driven world. To help grow and maintain Work 'N Gear's digital footprint DiPaolo hired PGM, a Boston-based interactive agency that specializes in enhancing brands through digital technology to reach Work 'N Gear's customers on the Web. "Going up against big box brands, we knew we needed to get creative. Working with PGM seemed like the right move," DiPaolo said. "Earlier this year Work 'N Gear was named one of the Top Innovators of 2011 by Apparel Magazine."  

In addition to reorganizing the business online and on the ground, DiPaolo decided to give back to the community with an annual boot drive, where donated boots are distributed to the homeless. "We wanted a way to serve the less fortunate and a boot trade seemed like the perfect solution to a big problem," said DiPaolo. "Customers turn in their old work boots and receive a credit for a new pair.  The old boots are provided to the homeless across twelve states." DiPaolo hopes the initiative will grow even larger in the future. "Eventually, we want to be able to offer a coat drive for the same purpose."

Work 'N Gear is growing at a breakneck pace, and all because Anthony DiPaolo never stops pushing ahead. "Times change, and as long as we continue to change with them, we'll remain number one in the industry."

Find Work 'N Gear on Facebook at http://www.facebook.com/workngear to stay up-to-date with the companies growth.

SOURCE Work ‘N Gear