Anticipation Brews For RaceTrac's Free Coffee Week

ATLANTA, Oct. 1, 2014 /PRNewswire/ -- In an effort to encourage busy commuters not to "drool and drive," RaceTrac welcomes guests to visit one of its more than 370 locations to grab a cup of freshly brewed coffee and a donut or muffin "made fresh morningly." That's right – Free Coffee Week is back Oct. 12 – 18, during which guests can grab a free cup of coffee, any size, no coupon needed.

"RaceTrac loves showing our guests how much we appreciate them by inviting them in to enjoy our Crazy Good Coffee for free ALL week long," said RaceTrac CEO Allison Moran. "This is our fourth annual Free Coffee Week, and we are excited to welcome our loyal Trac Fanatics and new guests alike to visit our stores and enjoy all that RaceTrac has to offer. Last year, we gave away more than 3.1 million cups of coffee, and we expect to give away even more this year."

New during Free Coffee Week, RaceTrac has added Pumpkin Coffee to its line-up of 100 percent Arabica blends, which includes Regular, Dark Roast, Hazelnut, 100 Percent Colombian Roast, Extra Caffeinated and Decaffeinated. RaceTrac is also offering its Pumpkin Spice Cappuccino, which was introduced in 2013.

Also starting during Free Coffee Week and continuing through the end of the year, guests can visit RaceTrac's Facebook page each Monday for a chance to win a BreakfastPack full of more than $30 of free breakfast goodies like Crazy Good Coffee, energy bars, granola bars, cereal and more!

Free Coffee Week includes any size hot beverage from RaceTrac's expansive coffee bar, from its fresh coffee brewed 24/7, to everything in its cappuccino machines, along with an array of coffee condiments like flavor shots, creams and sweeteners. Guests can also purchase a variety of fresh bakery items, hot breakfast sandwiches and burritos. 

RaceTrac's expanded coffee bar and indoor and outdoor seating give its stores a fun, coffeehouse feel, so come by and enjoy Free Coffee Week Oct. 12 - 18. You truly can't beat the price!

About RaceTrac

Headquartered in Atlanta, GA, RaceTrac has been serving guests since 1934 and now operates more than 370 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000 square foot store design, featuring 24 hour Swirl World frozen yogurt, fresh salads and sandwiches, up to 24 fueling stations and more than 4,000 items to satisfy the needs of its guests. While operating under the mission of making people's lives simpler and more enjoyable, the company has been named a top workplace by the Atlanta Journal-Constitution (2011 - 2013), the South Florida Business Journal (2012), the Orlando Business Journal (2011, 2013) and the Dallas Business Journal (2009 – 2010, 2013), as well as recognized on Forbes list of largest private companies (1998 - 2013) and Financial Times' 2013 Hot 100 Retailers. Convenience Store Petroleum named Carl Bolch Jr. "Retailer of the Year" in 2009 and Convenience Store News has honored RaceTrac on the Top 100 Convenience Stores list (2003 – 2013), Top 20 Growth Chain list (2013) and as Retail Innovator of the Year (2012). In 2014, Convenience Store Decisions named RaceTrac as its "Chain of the Year." For more information, visit RaceTrac on Facebook, Twitter, Web and LinkedIn.

Ashleigh Collins, RaceTrac Communications
770-431-7600 ext 1557
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140930/149398

SOURCE RaceTrac