Antigua And Barbuda Launch New Digital Campaign For The Summer: "Summer Lovin'"

Summer Lovin' Uses Trending Follow-Me Images to Entice Viewers to Discover Antigua

Campaign Targets Key Markets: Romance, Families, Adventure, Luxury

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May 23, 2017, 09:35 ET

NEW YORK, May 23, 2017 /PRNewswire/ -- The Antigua and Barbuda Tourism Authority has launched an exciting new digital Summer campaign called Summer Lovin' that will run from May 15^th to September 15^th for an early start to the busy summer season. The tagline Summer Lovin' acts as the perfect umbrella for encouraging visitors to embrace their joy and love of the summer and follow their heart, whether it is: a romantic trip enjoying the sun, sand, sea; adventurous, adrenaline filled vacation; multi-generational and family fun; long-weekend holiday getaways; relaxing and luxurious vacations to recharge; serenity and natural beauty of the country. The "Follow Me" narrative of the visuals, pulling their attention and desires to the imagery, allowing them to picture themselves there, will take viewers on an adventure to Antigua and Barbuda and help build on the positive momentum in double-digit growth for the US market in 2016.

Antigua and Barbuda's Summer Campaign, Summer Lovin'

"Tourism is the driving force of our economy, acting as the main source of employment for our citizens and the US continues to be a market that shows amazing growth potential for us. There is never a shortage of passion about our twin island destination, and through this exciting new campaign, Summer Lovin', we are sharing that passion to this key market, as well as the world, with exciting deals and packages where visitors can save up to 50%," shared the Minister of Tourism, Economic Development, Investment and Energy, Asot A. Michael.

The imagery of the campaign uses the trending 'follow me' narrative that invites the viewer to discover first-hand everything that there is to love about Antigua and Barbuda. The images help the audiences pictures themselves experiencing the magic of Antigua and Barbuda through: events, locations, activities, as well as being the most romantic destination in the Caribbean, inspiring them to make the leap and visit this summer. The goal of the campaign is to drive engagement with continued conversation about Antigua and Barbuda that will lead to an increase awareness and bookings, and build on the year over year growth.

"We've specifically chosen this integrated marketing campaign to increase awareness of Antigua and Barbuda that is a reminder of the joy and escape of summertime. Our message is purposefully playful, inviting our audience to come and join in on the fun. To maximize impact and results, the campaign will target several consumer and trade touch points that will include email marketing, public relations, social media, offline activations and digital advertising campaigns," added Kim Jack Riley, Director of Tourism, US for the ABTA.

Launched in participation with award-winning partner hotels, restaurants, tours and attractions, visitors to the Antigua and Barbuda website (visitantiguabarbuda.us) will find additional information about available packages and great deals offered by partners with savings up to 50%. Visitors will be able to book their travel directly with dedicated partners, including Expedia and various participating properties.

The Summer Lovin' campaign will also feature a special promotion in June in celebration of 11 years of June as the 'Month of Romance' for Antigua and Barbuda that highlights Antigua and Barbuda's strengths as a destination of choice for Romance travel including destination weddings and honeymoons. In addition, throughout the month there will be a variety of special wedding and honeymoon packages available that are particularly lucrative for those in the market for destination weddings given there is no residency requirement, making the process much easier for planning.

Recognized across the industry as being the most romantic destination in the Caribbean, Antigua and Barbuda offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches - one for every day of the year. Everything people need to embrace their #SUMMERLOVIN.

To find out more and participate in this exciting new campaign Summer Lovin' use the dedicated hashtag #SUMMERLOVIN on Facebook, Twitter and Instagram and visit www.visitantiguabarbuda.us today.

Travel agents can learn more about this campaign through the dedicated Antigua and Barbuda specialist course on the premiere e-learning platform, Travel Agent University (TAU, the industry's largest online travel agent community. The Antigua and Barbuda Specialist Course is available at: http://antiguabarbudaspecialist.us.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee'ga) and Barbuda (Bar-byew'da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015 and 2016 Caribbean's Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches - one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson's Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua's tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean's Greatest Summer Festival. Barbuda, Antigua's smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.us.