Antler Appoints HMDG to Global Advertising Account

Dec 13, 2010, 08:15 ET from Antler

LONDON, Dec. 13, 2010 /PRNewswire/ -- British Luggage brand Antler is delighted to announce that it has appointed the London-based advertising agency HMDG (Hurrell, Moseley, Dawson & Grimmer) to its global advertising business. The review follows the acquisition of the Antler business by private equity firm LDC (Lloyds Development Capital) in the spring of this year.

Antler, which is headquartered in the UK and has offices in North America and China, is marketed around the world and has major brand share in Australasia and Europe.

Next year, Antler will launch a major new integrated marketing campaign, having already become a partner of the Virgin Racing Formula One team in 2010.

David Benjamin, CEO of Antler said, "The Antler brand has not invested in significant and high profile marketing activity for some years. With a new range of exceptional products coming to market, we are ready to remind everybody of Antler's great product strengths. This is the start of a new chapter for Britain's best loved Luggage brand."

Nick Hurrell, partner at HMDG remarks, "Antler is a famous British brand, and with new private equity backing, it is ready to dramatically accelerate its marketing activity. We are delighted to have been picked to go with Antler on that journey."

About Antler:

Antler (, has been in the premium luggage business for over 90 years and has maintained its UK leading market position by following strict principles of design, quality and innovation while always assuring maximum product functionality. Recent changes in airline regulations have led to the development of a new generation of super lightweight and cabin friendly products which Antler is now introducing to markets across the world.

About HMDG:

HMDG is a full service, integrated advertising agency whose major clients include Auto Trader, Superdrug, Coty and Founded in 2007, it is an independent agency, offering strategic consultancy, advertising, media planning and buying, digital and other communications solutions.