MOUNTAIN VIEW, Calif., April 14, 2016 /PRNewswire/ -- Anvato, the complete TV Everywhere and OTT platform provider, today announced support for immersive 360 degree video content on Anvato's Media Content Platform (MCP). Content owners, programmers and other OTT service providers can further enhance their video offerings by streaming 360 video in virtual reality (VR) with an Anvato player, or they can syndicate videos to 360-enabled sites like Facebook and YouTube.
Anvato's MCP leverages massively parallel video processing, treating 360 videos as segments (as opposed to single files) which results in lower latency and rapid delivery of video files. This process also results in much faster processing of the content, dramatically reducing the amount of time between video ingest and playback. Anvato's 360 video outputs are playable using our powerful player SDK, and are processed and played without buffering. Scene-dependent adaptive bitrate streaming allows the playback component to optimize the experience in all fields of vision.
"MCP is the first end-to-end turnkey OTT platform that enables 360 video as part of the distribution architecture, without the need for separate workflows to process 360 content," said Alper Turgut, CEO of Anvato. "Our mission is to make it easy for programmers to deliver OTT video, and to help them deliver the most advanced and exciting user experience possible across all platforms, including immersive 360 video."
Deployed by many of the leading brands and more than 200 TV stations in the United States, Anvato's Media Content Platform is a turnkey software-based TV Everywhere/OTT workflow that enables television programmers, content owners and service providers to reach their audiences on any device. From signal to screen, Anvato offers a single, all-encompassing solution that ensures playback and monetization across all screens. Customers can deploy Anvato solutions within a matter of weeks, enabling live or on-demand TV programming on any device in a highly cost-effective manner.
Anvato will showcase MCP and these advanced capabilities at NAB 2016, booth #SU9606CM, taking place in Las Vegas from April 18-21. To schedule a meeting or for more information about Anvato solutions, please visit www.anvato.com or email email@example.com.
Anvato is the most efficient and complete platform to power the TV Everywhere and OTT offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, Scripps Networks Interactive, Media General, Univision, E.W. Scripps, Gray Television, and CBS Local Media. Anvato is headquartered in Mountain View, CA, and winner of Best of NAB 2014 and 2015 awards. For more information, visit www.anvato.com