Anvil Knitwear and Carbonrally Inspire Collective Action to Save Energy

CAMBRIDGE, Mass., April 14 /PRNewswire/ -- Anvil Knitwear and Carbonrally.com have teamed up to launch the Fashion Swap Challenge, an interactive online campaign to promote the fun and earth-friendly practice of trading used clothing among friends.

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Friends and families can visit the Anvil Fashion Swap Challenge at Carbonrally.com where they can learn about the energy and climate benefits of clothing recycling, and join others around the world who are committing to this simple action. Each person who accepts the challenge will reduce CO2 emissions by 29 pounds, according to Carbonrally.  Participants can see the real-time collective impact of the challenge, and find others in their neighborhood, city, and state that are taking action.

The Fashion Swap Challenge is one of several Anvil Knitwear initiatives to motivate environmental activism in 2010. Anvil is the official apparel partner of Earth Day Network and is a sponsor of Earth Day NY's I am E campaign. Anvil has also developed www.trackmyt.com, an interactive website designed to educate consumers about the carbon footprint of their clothing.

"We're thrilled to be working with Anvil Knitwear, a company that literally weaves sustainability into their products, and leverages their brand to drive awareness and environmental action on a massive scale," said Jason Karas, founder of Carbonrally.    

In honor of Earth Day, Anvil Knitwear is also awarding gift certificates to five participants of the Fashion Swap challenge during the month of April.

"Anvil has long been committed to reducing landfill waste from textiles," said Anvil Knitwear's CEO, Anthony Corsano. "One way that consumers can do their part is participating in the Anvil Fashion Swap Challenge on Carbonrally.com. The Anvil Clothing Swap is a fun way to recycle unwanted clothing and refresh your wardrobe."

About Anvil Knitwear

Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®, AnvilRecycled™ and AnvilSustainable™ brands. Anvil was ranked as the world's sixth-largest organic program for 2008 and the largest domestic purchaser of U.S.-grown certified organic cotton and transitional cotton (cotton in conversion to organic farming methods). Anvil offers 17 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends, as well approximately 70 traditional styles. Anvil's latest website www.TrackMyT.com is a fun and interactive experience on the social, environmental and historical aspects of the making of an Anvil t-shirt. For more information about Anvil, please visit www.anvilknitwear.com and www.anvilcsr.com.

About Carbonrally.com

Based in Cambridge, MA, Carbonrally (www.carbonrally.com) is a web platform offering individuals and groups a fun, simple and social way to conserve energy and have an impact on climate change. Carbonrally publishes periodic science-based "challenges" which involve personal changes in behavior. The site enumerates the personal CO2 impacts associated with the challenges, and also reports combined scores for teams and the entire community. Through team play, Carbonrally provides a quick and easy program to engage people in collective energy and climate action. The service is free and available to participants 13 years and older.

SOURCE Anvil Knitwear